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Technology Stocks : Altaba Inc. (formerly Yahoo)
AABA 19.630.0%Nov 6 4:00 PM EST
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To: john defreitas who wrote (25520)4/19/2000 3:44:00 PM
From: Sid Turtlman  Read Replies (1) of 27307
 
John: "Advertising lives and thrives on the leaders who can provide the most views and best returns. Much of what is expressed by you were once the views expressed many years ago when TV was beginning. Again, the same was said about radio when TV became the leader. one thing this past week did was put a halt to venture capital and public money filtering to the maybe and investing instead with the proven leaders."

Excuse me, but even in the infant days of radio and television the advertisers were all companies spending money that they made in their businesses, as opposed to temporary war chests that were handed to them by investors. The difference is that P&G not only has plenty of money, but it is in the black and will likely be that way for who knows how many decades to come. The DrKoop.com's of the world can give AOL and YHOO millions of dollars worth of advertising, but once they have spent the dough, they aren't going to have any more to spend, because their businesses are not profitable.

To the extent that P&G feels it is getting its money's worth advertising with YHOO, and intends to spend more, YHOO's prospects are good. But advertising money from the dotcom's that don't make money will disappear when the war chests are empty.
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