Altaba Inc. (formerly Yahoo) Message Board

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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

0.0%

Nov 6 4:00 PM EST

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To: john defreitas who wrote (25520)	4/20/2000 1:38:00 AM
From: Doug Fowler	Read Replies (3) of 27307

In the end analysis, any investment of money that does not provide a positive return will eventually cease to be a source of investment. We have tried banner ads, and I know of many companies that have spent hundreds of thousands of dollars in sponsorships, banner ads, etc. And the best return I have personally seen or they have see is 10 cents on the dollar. Now, when you are trying to grow your revenues with no concern whatsoever for profitability, you will throw money away just to boost your stock price. Since that "way of thinking" seems to be out of vogue, the focus has to be on positive returns on investment. This is where YAHOO (and AOL) is extremely vulnerable, because they do NOT provide a positive return. 10 cents on the dollar, if you are lucky. Have you ever heard of anybody or ANY company that gets a positive return on its Internet banner ads??? This house of cards WILL come crashing down, and Yahoo and AOL will ultimately have to significantly lower their advertising rates (by a factor of at least 10)....

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