Great Northern Bank Partners With Sedona Corporation; Software Supplier Offers Superior CRM Features Specifically Designed for Financial Services Institutions
LIMERICK, Pa.--(BUSINESS WIRE)--April 20, 2000--SEDONA(R) Corporation (NASDAQ: SDNA) (www.sedonacorp.com) announced a contract with Great Northern Bank(SM) of St. Michael, Minnesota to provide an extensive enterprise-wide Internet Customer Relationship Management (CRM) system.
The contract win represents one more new name account for SEDONA since acquiring the Customer Information Management System (CIMS) business unit from Acxiom(R) Corporation earlier this month.
"We are very pleased with the early success achieved in selling SEDONA's CRM application in the small and mid-size financial services market," said Dave Blackledge, SEDONA Vice President of Sales. "The Great Northern Bank contract is another example of how SEDONA's customers are using our product to run their business more profitably."
CRM Advantages...
Customer relationship management is a revolution in marketing and customer service technology, allowing information-intensive businesses to tap into the latent power of customer data as never before. Using the unique capabilities of CRM software to view, sort, group and analyze customer information using techniques such as visual profiling and householding, marketers are able to research, target and personalize their customer communications with unprecedented accuracy and efficiency.
"SEDONA is providing us with a product that allows us to measure profitability for each individual customer, creating a one-to-one relationship with them," said Peter Alworth, Chairman of Great Northern Bank. "It allows us not only to increase our number of sales, but to improve the quality of those sales, by analyzing customer relationships in a way that permits us to deploy our marketing resources for optimal efficiency. It empowers our people to provide customized products to our customers, with a customized pricing structure based on detailed information available in real time. SEDONA is helping to solve problems and create opportunities for us, and that's the name of the game."
About Great Northern Bank...
Located in the burgeoning Minneapolis suburb of St. Michael, Great Northern Bank is a commercial bank with a high technology and customer service focus. Founded in 1998, it is an industry leader that employs sophisticated functions such as online real-time transactions, as well as a courier service for its commercial customers. The bank is rolling out a next-generation commercial ATM network that will provide direct links to its Web site, and is developing an Internet-based online cash management system for business customers. |
