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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Anthony@Pacific who wrote (54800)4/20/2000 10:27:00 AM
From: Anthony@Pacific  Read Replies (3) of 122087
 
IVIL<-----------ONE OF THE FUNNIEST PR's I have ever read!!

I think they are serious..LOL

LAUNCHING APRIL 20 !!!!!

PRN Instead of Giving Flowers, iVillage.com Encourages Daughters To
Apr 19 2000 10:16
'Take Your Mom Online' This Mother's Day

NEW YORK, April 19 /PRNewswire/ -- What if for Mother's Day all daughters
could give their moms the ultimate gift of the Internet Age -- one filled with
an endless supply of knowledge, communication and convenience? That's the
thinking behind the second annual "Take Mom Online" program being conducted by
the leading women's network iVillage.com.
Daughters will be able to help their Moms send their own e-mail messages
(free), chat with high-profile women in various fields, and get the inside
scoop on savvy Web shopping. They'll also learn how to go straight to the
best sites available -- on health, careers, personal finance, recipes,
gardening, and hundreds of other topics.
A special site has been created for the program --
ivillage.com. Launching April 20, it will offer
step-by-step instructions, instant support, and expert advice. "We want to

bring all kinds of moms -- soccer moms, new moms, at-home moms, grandmoms
-- into the Internet Age," says Nancy Evans, co-founder and editor-in-chief of
iVillage.com.
A sweepstakes will offer exclusive mother/daughter prizes to participants.
Other features on the "Take Mom Online" site include:

-- 5 Easy Steps to Getting Mom Online;
-- A Printable "Dear Mom" Letter, Encouraging Mom to Get Started Online;
-- Top 10 List: Why the Web Is So Great (for access to health information,
personal finance, recipes, business resources, gardening advice, travel
information, e-mail and shopping);
-- List of Web Questions (and Answers!) Most Likely to Be Asked by Mom;
-- Tutorial for Setting Up and Using iVillage Free E-mail;
-- List of Over 32 Fantastic Things to Do Online to Make Your Life Better

and Save Time

Mother/Daughter Sweepstakes:
As an added incentive to Take Your Mom Online, iVillage.com has created a
sweepstakes for moms and daughters coming to the site. Mother/daughter prize
packages include an elegant diamond solitaire pendant and one pair of earrings
from Mondera.com; a Spa getaway for two to the Doral Golf Resort and Spa in
Miami, FL; and a Mother/Daughter $2,500 shopping spree at Marshall's. The
sweepstakes begins on April 24, 2000, and will conclude on May 15, 2000.

Special Chat Series:
For moms wanting to experience "chat," iVillage.com has scheduled several
special events throughout the weeks leading up to and immediately following
Mother's Day. Some of the celebrities, authors, experts and public figures
lined up include: singer/songwriter Carly Simon, United States Senator Patty
Murray, Donna Dees Thomases, founder of the Million Mom March, and political
columnist Arianna Huffington, among others. Up-to-date chat schedules can be
found at ivillage.com.

About iVillage.com:
iVillage.com: The Women's Network (http://www.ivillage.com and AOL
keyword: ivillage) is the leading women's network online, providing practical
solutions and everyday support for women between the ages of 25 and 54.
iVillage.com is organized into branded communities that focus on issues of
most importance to women and provide interactive services, peer support and
online access to experts through content channels and several shopping areas.
Established in 1995 and headquartered in New York City, iVillage Inc.
(Nasdaq: IVIL) is a new media company, recognized as an industry leader in
developing innovative sponsorship and commerce relationships that match the
desire of marketers to reach women with the needs of iVillage.com members for
relevant information and services.

SOURCE iVillage.com
-0- 04/19/2000
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