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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: ToySoldier who wrote (31130)4/21/2000 12:37:00 PM
From: Villemure  Read Replies (2) of 42771
 
Most companies focus their marketing programs on their important growth businesses. Not Novell, where Marketing
is a kind of make work program that reflects no priorities and gets an incredibly poor return for the dollar.

Perhaps caching is an important growth business for Novell. Then why no caching ads? Then why no inkling of the importance of caching when you go to Novell.com? Why no meaningful joint marketing with the caching partners?

The reason is that Novell's expensive Marketing apparatus is focused on producing things like the current lead story on Novell.com: "Schemax Adds Power to NDS." Not a hint of strategy, priority, or customer benefit. Not the slightest clue as to why anyone should care. More of the inward-looking, incestuous non-marketing that Novell is non-famous for.

Then go to the Products and Solutions section of Novell.com. Remember DENIM, with its neat three categories of Net Services products? It sounded great at BrainShare, but how soon Novell forgets. Instead, the Novell products are now divided into NINE categories. In fact, several products are put in more than one category, just to make it a little more hopelessly confusing to anyone possibly interested in buying something from Novell.

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