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Non-Tech : E*Trade (NYSE:ET)

ET 16.59

-0.7%

Nov 12 3:59 PM EST

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To: eDollar.com who wrote (13244)	4/21/2000 4:57:00 PM
From: Scott Moore	Read Replies (1) of 13953

I see misplaced logic in all of your statements except for one. That one is record ad spending. Day traders always come and go. Those that leave will have more than one take their place. Why would interest rate increases hurt ebrokers more than other brokers? My 70 yr old mom is moving funds from a traditional broker to an ebroker to save on commissions. I can guarantee you she will never use margin. If you got wiped out in four accounts, does that mean you will stop trading? Of course not, you still have some left over profits to mess around with. People that lose a little bit of money feel very anxious. Those who lose a whole bunch feel numb, because it is over their threshold of pain to comprehend. I've seen this phenomenon time and again at Vegas. Taking on-line trading away from some traders will be like trying to take a bottle of Jack Daniels away from an alcoholic. My average price is in the low 20's here. If I ever feel like I should sell in a declining market, I first remind myself why I bought that stock to begin with and then remind myself that I am selling because I think I can buy those same shares back at a cheaper price. Otherwise, why did I take a risk in the first place. Now, for those who did buy in above $30, your perception of pain may be correct if they only bought EGRP. But, if they have diversified like most folks do, then that pain is buffered by last years gains. My logic tells me that the 15% figure of on-line account accounts now will grow to at least 75% in the next five year due to the influx of computer literate young folks like Stuart teaching the ole fuddies like Mr. P (Ameritrade commercial) how simple it is. I think I'll go make a photo copy of my face right now for tonight's party flyer. Regards Scott

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