Here's a sample of what professional Press Relations buy you:
nytimes.com
"And with RealJukebox, they could organize their music, sort it, mix it up however they want; they could dump selections onto portable players like the Diamond Rio, and go jogging. I did all of this myself -- except the jogging, of course -- and as a music fan, I can see what is cool about this technology. "
"We knew that the labels had this view that anything that supported MP3 was the devil incarnate," he says. He went ahead anyway, figuring that if Real came out with a product that did not support MP3, the kids who were out there leading this revolution would never use it...."
"But Glaser may have wound up in a better position than ever, partly because new and more menacing villains have emerged. One is Napster, an MP3 swapping site that is, in the eyes of the record companies, the equivalent of a vast flea market of stolen goods. " |