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Politics : Formerly About Advanced Micro Devices

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To: Joe NYC who wrote (107637)4/24/2000 5:50:00 PM
From: 5dave22  Read Replies (1) of 1575781
 
Jozef <No matter what AMD marketing does, they will never win the PR war against Intel. The competition can only be won by quality of the products, MHz, and performance of AMD products in general. Given those, the marketing effort can provide some support, but marketing alone is going to be hopelessly outgunned by Intel.>

I'm not talking about winning a PR war. Just an general awareness/branding campaign. I'm pretty sure whatever it is that you do, you're a product guy. This is a very typical boardroom conversation at an agency with clients.

I could type case study after case study about how marketing makes or breaks products. Several superior products have gone the way of the dodo and several inferior are in your everyday life.

Ironically enough, one case study that is commonly referred to from college to new business pitches is Intel's.

Dave
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