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Politics : Formerly About Advanced Micro Devices

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To: 5dave22 who wrote (107714)4/25/2000 12:04:00 AM
From: minnow68  Read Replies (1) of 1576346
 
Dave,

You wrote "It has nothing to do with amortizing the cost of advertising over the next two quarters."

There is the question of convincing people to buy the advertising. If the short term effects immediately justify the advertising, one doesn't need to sell the client on the long term effects. The long terms benefits, IMHO, are a much harder sell. You don't need to sell me on the long term benefits, but I'm not cutting the checks for AMD<G>.

Mike
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