Oldsmobile's Karen Francis Joins Internet Capital
Group as Chief Marketing Officer
Branding and positioning veteran to bring diverse marketing
background to ICG and its network of partner companies
WAYNE, Pa.--(BUSINESS WIRE)--April 25, 2000-- Internet Capital Group (Nasdaq: ICGE - news), a leading
business-to-business (B2B) e-commerce company, today announced the appointment of Karen Francis as Chief Marketing
Officer and Managing Director. Internet Capital Group (ICG) will tap Francis' years of marketing and branding expertise to create
a competitive advantage for both ICG and its collaborative network of B2B e-commerce partner companies.
Joining ICG from her post as General Manager at Oldsmobile, a division of General Motors Corporation, Francis will head all ICG
marketing activities including both internal marketing and the development and management of ICG's Marketing Services group,
which is dedicated to supporting the branding and marketing needs of ICG partner companies. She will oversee all aspects of
marketing including branding, public relations, internal/external communications, events, and strategic programs and services.
``Karen's proven track record of using an integrated marketing approach to build strong brands will be an invaluable asset to
further build and enhance the ICG brand,'' said Walter Buckley, president and CEO at ICG. ``Her diverse background will also
enable her to assess and support the varying needs of ICG's network of B2B e-commerce partner companies.''
Buckley adds, ``The addition of someone with Karen's expertise, knowledge, character, and drive is another example of the
value-added services we provide to our partner companies to help make each of them the dominant B2B player in each of the top
50 global markets.''
``As business continues to transform itself, leading companies need to focus on positioning themselves within an ever-changing
marketplace,'' said Francis. ``I'm excited to join a world-class management team at ICG and use my branding experience to
support ICG and its partner companies with this focus as they continue to catalyze this transformation.'' |
