Samuels Jewelers Announces Commencement of its ``Click and Mortar'' Strategy With the Opening of Internet Stores www.SamuelsJewelers.com and www.Samuels.cc
AUSTIN, Texas--(BUSINESS WIRE)--April 25, 2000--Samuels Jewelers Inc. (OTCBB:SMJW), one of America's largest and fastest-growing specialty retailers of fine jewelry, today announced the opening of its online Internet jewelry stores at www.SamuelsJewelers.com and www.Samuels.cc.
"The rapid deployment of Samuels' Web sites was made possible by the recent acquisition of www.JewelryLine.com," said Randy McCullough, President and Chief Executive Officer of Samuels. "The JewelryLine acquisition provided a solid platform on which we were able to build a well thought-out site with many consumer-friendly features that complement our brick and mortar strategy."
With its strong retail background, Samuels Jewelers effectively links the success of its existing stores with the limitless possibilities of the Internet. Through the new Web sites, Samuels has embarked upon a comprehensive "click and mortar" strategy, where it will leverage off the presence of its physical locations.
"The Web sites combine Samuels' exceptional product offering, exemplary customer service and product knowledge, including our 4-C diamond buying guide, with the convenience of shopping online any time, day or night," continued McCullough. "The Samuels sites will be continually updated to reflect the unique jewelry selections designed by our staff in partnership with our vendors. The best selections of all types of fine jewelry, including diamonds, platinum, gold and watches are grouped for easy access in our online catalog."
Already producing jewelry catalogs recognized as the most impressive by the industry, Samuels Jewelers believes it was primed to make the transition to the Internet. "Samuels Jewelers is positioned as a well recognized regional brand, and our new Internet stores at Samuels.cc and SamuelsJewelers.com are the next step to becoming a nationally recognized brand," said McCullough.
Samuels has named jewelry veteran Lee Miller as Director of eCommerce to head up its Internet strategies. Miller is entrusted with the task of creating synergy between the storefront and the home page. Miller had previously headed Samuels' special events and has over 15 years of specialty jewelry experience.
"Our goal is to have the most exciting selection of fine jewelry on the Web while providing the level of product knowledge, customer service and enjoyable shopping experience our customers have come to expect," said Miller.
Samuels Jewelers Inc. currently operates 198 stores in 26 states throughout the country under the trade names Samuels Jewelers, Samuels Diamonds, Schubach Jewelers, C & H Rauch Jewelers, and Hart's Jewelers, and now online at www.Samuels.cc, www.SamuelsJewelers.com and www.JewelryLine.com. |
