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To: Montana Wildhack who wrote (4243)	4/26/2000 9:48:00 PM
From: Tom Johnson	Read Replies (1) of 14101

Wolf: A chain like Shopper's Drug Mart usually makes their purchases directly from the manufacturer using a 1-800 number. When a new drug comes out (and it's made by one of the well-known companies) their is usually a standing agreement that each store will take a minimum order(pre-ordained).The manufacturers usually send out a notice describing the medication, it's indications, dosages and side-effects etc. If a pharmacy gets a prescription for a drug they do not have they can usually get it from a local wholesaler or alternately if time is not a major problem they will order from the manufacturer.Failing this they would contact the prescribing physician and ask if a substitution can be made,providing a generic substitution is unavailable. The Reps usually just call for PR reasons and to take returns, although in the case of a new product they will elaborate and answer whatever questions the pharmacist may have. Of course, different companies have different systems but generally it's done along these lines. (35 years in sales & marketing with 3 major companies gives me a little insight) Hope that helps, and I'm sure Jeff can add to this!

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