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Gold/Mining/Energy : Nuvo Research Inc
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To: Jeff Chan who wrote (4247)4/26/2000 11:43:00 PM
From: veliny  Read Replies (1) of 14101
 
"...although having seen some of the garbage coming from the US direct-to-consumer ads for prescription products..."

How coincidental, I came across a full page ad in US Today this morning for a product called JointFlex. Head line was "Is Pain Spoiling your Fun in Life?" The ad reads like a testimonial - with quotes from doctors in lab coats and happy smiling people who swear the product have restored them to full and active lives. The product is an FDA approved topical - "just apply to painful areas and it's fast penetrating formula goes right to work easing the pain". They also cite new revolutionary technology - the Fusome Delivery System (patent pending)that uses all natural nutrients - Glucosamine and Chondroitin Sulfate.

At the bottom of the ad is a toll free number and an offer to get a second tube at half the price. One tube is $19.95US. The product is produced by SmartScience Laboratories Inc.

I suspect that this product is not even close to the quality of Pennsaid but here is a no-name company taking out a full page ad in USA Today coming across like they are the answer to joint pain. Some people may buy it and upon discovery that it doesn't work they may conclude that topicals are not a valid medication for joint pain.

Upon close examination of the ad you notice that their are no references to credible sources. To me this is the value of having a JNJ on your side. If Dimethaid was to market Pennsaid on their own, how do they establish the necessary credibility in the marketplace and differentiate themselves from the rabble?
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