Formerly About Advanced Micro Devices Message Board

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Politics : Formerly About Advanced Micro Devices

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To: Scot who wrote (108829)	5/1/2000 1:45:00 PM
From: Joe NYC	Read Replies (2) of 1576892

Scot, A Microsoft study from November 1997 reveals that the company could have charged $49 for an upgrade to Windows 98 ? there is no reason to believe that the $49 price would have been unprofitable ? but the study identifies $89 as the revenue-maximizing price. Microsoft thus opted for the higher price. You (or actually judge Jackson) make it sound like MSFT is the first company in the world that tried to maximize revenue (more accurately profit) in deciding how to price a product. Maximizing profit is something normal, all companies do this. Joe

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