LAP TOP ZIP friends on the way for 1st Q 1997. GO IO. Release here!
Iomega Unveils New Internal Zip Drive for Mobile Computers; New Zip
Design is Viable Storage Solution for Laptop PCs
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corp. (NASDAQ:IOMG) today
announced a new internal version of its popular Zip drive for laptop computers in a slimmer, lighter
design.
Iomega expects the new mobile Zip drive to be available to manufacturers in the first quarter of
1997.
Compatible with all Zip disks, the new drive offers the same performance and ease-of-use in a
sleek, new design that is ideal for laptop computers and rounds out the Zip family of products.
Iomega will be featuring a working prototype of the drive at the PC Expo Conference in New
York, June 18-20, Booth No. 3952.
The new drive allows for true mobility, enabling users to conveniently take all their files anywhere
they carry their laptop computers -- between home and work, on the road to remote locations, or
to give multimedia presentations at customer sites -- without any limits on storage capacity.
"Laptop computers have become the tool of choice for making presentations in the field and to
remote customer sites," said Andy Seybold, a mobile industry analyst. "It is not surprising that
multimedia applications with full sound and video have dramatically increased capacity needs far
beyond the standard floppy drive. The new Zip drive standard is both welcome and necessary."
The most recent forecasts from Dataquest, a market research firm in San Jose, Calif., indicate that
the total worldwide shipments of mobile PCs will reach 12.6 million by the end of 1996. To
address this market opportunity, Iomega launched a major effort to redesign the Zip drive
specifically for the requirements of laptop computers.
"Since we introduced the Zip drive last year, it has taken the retail market by storm, received
endorsements from leading makers of desktop computers and consumer electronic products, and
won numerous industry awards," said Timothy L. Hill, vice president of worldwide marketing at
Iomega.
"We believe providing the Zip drive to the laptop computing industry is one of the next critical
steps in establishing it as the new standard for a variety of industries and applications that require
fast and convenient removable storage."
All Zip drives ship with Iomega's easy-to-use Zip tools file management software. Additional
100-megabyte Zip disks are available for an estimated street price as low as $14.95 each.
Iomega Corp. provides personal computer storage solutions that help people manage their
computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives
and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives
and disks.
Used in homes, business, government and education and by creative professionals, Iomega storage
solutions are available through computer retail stores, resellers and major distributors. The
Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web
located at iomega.com.
Note to Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the
Iomega logo are trademarks of, Iomega Corp. All other brand and product names are property of
their respective companies.
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Investor Relations Department, 801/778-3585
or
Copithorne & Bellows
Catherine Malone, 415/975-2277
or
Kalt Rosen & Associates
Howard Kalt, 415/397-2686 (Investor Relations) |
