Iomega Delivers New Level Of Mobility With Zip Drive Accessories;
Rechargeable Power Pack And New PCMCIA SCSI Adapter Latest
Additions to Zip Product
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corp. (NASDAQ:IOMG) today
announced two new accessories for the Zip drive that will make personal high-capacity storage
easier and more portable for mobile computer users.
The new Zip rechargeable power pack, Zip Unleashed!, will offer an easy and convenient way to
take the external Zip drive anywhere. The new Zip card allows users of Intel-based mobile
computers to enjoy the faster performance of the external SCSI Zip drive.
Iomega will be featuring both products at the PC Expo Conference in New York City, June
18-20, booth 3952.
Like all of Iomega's Zip drive accessories, these two new products are uniquely designed for
portability, durability and ease-of-use to lighten the cumbersome load typically associated with
serious mobile computing. The Zip drive eliminates the need to rely on numerous floppy disks
because it offers 70 times more storage capacity with 100-megabyte Zip disks.
"Our customers told us they needed unlimited storage capacity between work and home, on the
road, or wherever they go," said Andy Grolnick, Iomega's Zip product line manager. "Zip
Unleashed!, the new rechargeable power pack, and the Zip card offer portable solutions which
round out our complete family of Zip drive accessories."
The Zip Unleashed! rechargeable battery pack will power the Zip drive for up to three hours. It
can also be plugged directly into a wall outlet for convenient, built-in charging. The wall prongs
rotate a full 270 degrees, so the battery pack only uses one power outlet on a standard power
strip.
Zip Unleashed! is lightweight and is about the size of a deck of cards (approximately 3-inches x
4-inches). It attaches easily and securely to the Zip drive, allowing the drive to be moved or placed
in its vertical position during use. It is expected to be available in July at an estimated street price of
$49.95 (U.S.).
The new Zip card is a type II PCMCIA-to-SCSI adapter the size of a credit card that easily
connects to Intel-based notebook computers that have an available PCMCIA slot. With the Zip
card, users can take advantage of the increased speed of SCSI Zip drives. The Zip card has a
convenient flexible cable with a 25-pin connector for the Zip drive. It is available now at an
estimated street price of $99.95.
The combination of the SCSI Zip drive, Zip card, and Zip Unleashed! battery pack offers personal
value for laptop users at a low cost.
Iomega has shipped approximately 2 million Zip drives since its introduction last year, making it
one of the industry's fastest-selling personal storage products. The Zip drive is available for an
estimated street price of $199.95, with 100-megabyte Zip disks available for an estimated street
price as low as $14.95 each.
Iomega Corp. provides personal computer storage solutions that help people manage their
computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives
and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives
and disks. Used in homes, business, government and education, and by creative professionals,
Iomega storage solutions are available through computer retail stores, resellers and major
distributors.
The Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web
located at iomega.com.
Note To Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the
Iomega logo are trademarks of, Iomega Corporation. All other brand and product names are
property of their respective companies.
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Iomega Investor Relations, 801/778-3585
or
Copithorne & Bellows
Catherine Malone, 415/975-2277
or
Kalt Rosen & Associates
Howard Kalt, 415/397-2686 |
