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Politics : Formerly About Advanced Micro Devices
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To: Cirruslvr who wrote (109162)5/3/2000 1:40:00 AM
From: Charles R  Read Replies (3) of 1577696
 
Cirruslvr,

<Reviews aren't allowed until the product comes out, so this is indirectly saying Duron won't come out until June. As far as its performance, current Athlon owners shouldn't be worried, potential Celeron buyers should be. Duron is going to be quite a bit faster than the Celeron.

Suprisingly, no mention of Thunderbird. >

Once upon a time ThunderBird was supposed to have preceded Spitfire on the roadmap. It also made a lot of sense because Thunderbird would replace current Athlons and sockets and slotkets would be a great way to ease into infrastructure. Socketed parts can rampup right behind and ease the transition pains.

Then Intel started talking about making Celerons out of CuMines and all of a sudden we started hearing about Spitfires ahead of Thunderbirds.

Then, Intel gets into production problems and stopped Celeron launches and the April Spitfire rumors disappeared into thin air. Now it looks like Spitfires are behind Thunderbirds - again.

All this makes a lot of sense - if AMD marketing guys are not thinking ahead. Lot of engineering work being wasted because of poor planning or execution on the marketing/management side.

Chuck

P.S.: This may also be the explanation why engineering success at making laptop chips out of Spitfires is not showing up in the market in Q2 and AMD is continuing to rely on K6-2 and K6-3s to keep the laptop sockets. In this context, it is not at all surprising that K6-3+ died and resurfaced so many times - AMD couldn't naildown the Athlon laptop SKUs as was once expected.

P.P.S.: Not that I have much regard for Shriner but it is interesting that he took a dig at AMD marketing in the HotRail CNET article.
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