Iomega Announces IomegaReady Program; IomegaReady Supports
Partners In Making Iomega Products Industry Standard
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Continuing its drive to set the standard for
personal storage solutions, Iomega Corporation (NASDAQ:IOMG) today announced a new
program called IomegaReady, designed to assist OEMs, channel partners and consumers in
launching, selling and identifying PCs equipped with Iomega storage drives.
IomegaReady Supports OEM Partners
IomegaReady ensures that OEM partners who create systems incorporating Iomega storage units
are fully equipped to launch and sell those systems as compatible with Iomega media. Program
components include:
-- sales team training
-- on-site sales support for key accounts
-- co-op advertising
-- joint point-of-purchase materials
-- incentive programs
-- phone support and print materials
IomegaReady Supports The Channel
IomegaReady not only provides support to OEM partners, it spurs demand for OEMs by
addressing channel needs. To facilitate sales through the channel, IomegaReady affords VARs,
resellers and retailers a comprehensive support program to encourage brand recognition of all
"IomegaReady" systems. This program includes:
-- marketing and sales support and training
-- point-of-purchase collateral materials
-- catalog and logo branding
"The IomegaReady program embodies our desire for standardization in storage systems for
consumers and business, education and government market partners," said Michael Collins,
director of Iomega's channel and market development. "Iomega has made tremendous strides in
gaining industry approval from PC manufacturers, and our efforts now are focused on backing our
marketing and sales partners in continuing to cultivate demand for OEM products incorporating
Iomega-branded solutions."
IomegaReady Supports Consumer Interest
IomegaReady also makes it easy for consumers to identify the company's personal storage
solutions. Components are tailored to build brand recognition, highlighted at point-of-purchase
through IomegaReady's logo program. Program elements include:
-- consumer advertising
-- direct mail
-- interactive web site
-- service bureau program
Iomega's Zip drive is a $199 personal removable storage device that uses 100-megabyte Zip
disks. Zip disks are available for as low as $14.95. The Jaz drive is a one-gigabyte removable
hard drive capable of holding the entire contents of most internal hard drives. Jaz can be used on
both PCs and Macs and costs $499 (internal) and $599 (external) with disks as low as $99. The
Ditto Easy tape backup drives rely on a "1-step" backup process, and are available in a range of
models from $99.95 to $299.
Iomega Corp. provides personal computer storage solutions that help people manage their
computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives
and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives
and disks. Used in homes, business, government and education, and by creative professionals,
Iomega storage solutions are available through computer retail stores, resellers and major
distributors.
The Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web
at iomega.com.
Note To Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the
Iomega logo are trademarks of, Iomega Corp. All other product and brand names are the
property of their respective companies.
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Iomega Investor Relations, 801/778-3585
or
Copithorne & Bellows
Alison Diboll, 415/975-2209
or
Kalt-Rosen & Associates
Howard Kalt, 415/397-2686 |
