EarthLink Leads ISP Industry in Site Traffic According to Media Metrix Reports; EarthLink Jumps Ahead to 21st Spot from 36th Among Top 50 Web Properties
============================================================
ATLANTA--(BUSINESS WIRE)--May 3, 2000--EarthLink (NASDAQ:ELNK),
the nation's second largest Internet Service Provider (ISP), is the
leader in generating Web site traffic within the Internet Service
Provider category, according to Media Metrix's most recent digital
media ranking. For the month of March, EarthLink had more than 8.5
million unique visitors to its Web properties, giving EarthLink a
significant lead over all other ISPs.
EarthLink's Web properties also jumped several positions in Media
Metrix's Top 50 Web Properties rankings this month -- moving from 36th
in February to 21st in March. This jump reflects the combined
measurement of site traffic to the Web sites of EarthLink and
MindSpring, who merged in February of this year. Unique visitors to
EarthLink Web properties spent an average of 21.1 minutes per month,
for a total of 180 million minutes in March.
"Few people realize that EarthLink is one of the top 25 Web sites
in the world," said Erika Jolly, vice president of online product
management and marketing for EarthLink. "That represents a valuable
source of revenue for us and our content and commerce partners."
EarthLink Web properties include EarthLink's popular e-commerce
site, The EarthLink Mall (http://theearthlinkmall.com/), the EarthLink
members-only Personal Start Page(SM) (PSP) and the EarthLink homepage
(www.earthlink.net). EarthLink members spend an average of 42 hours
per month online.
More than 1.5 million EarthLink members have registered for the
EarthLink PSP, the flagship "member touch point" that provides
EarthLink partners prime exposure to a very active and demographically
attractive member base. The highly customizable Personal Start Page
offers EarthLink members a wide range of content, commerce
opportunities and personalized services from many of the best-known
and most innovative brands in the Internet space. Navigation tabs on
the top of the page allow members to easily click between their PSP,
The EarthLink Mall, the Finance Center personal finance portal, and
EarthLink's Personal Support Center (PSC) portal of EarthLink member
support and service resources.
EarthLink's highly successful Premier Partner program pairs
best-of-breed Internet brands with EarthLink's award-winning Internet
service. EarthLink Web properties such as The EarthLink Mall and the
Personal Start Page feature companies like Amazon.com, E*TRADE, Sprint
PCS and USABancShares.com that offer EarthLink members a variety of
services ranging from Web-based tools to customized news,
entertainment and financial content. Since the inception of the
Premier Partner program in the fall of 1998, EarthLink's list of
Premier Partners has more than tripled -- from 20 to 70+ partners.
Through the EarthLink Premier Partner program, EarthLink has become an
industry leader in generating incremental revenue through non-access
advertising and e-commerce outlets.
About EarthLink
EarthLink is one of the world's leading Internet service
providers, bringing the magic of the Internet to approximately 3.5
million individuals and businesses every day. Headquartered in
Atlanta, EarthLink provides a full range of innovative access, hosting
and e-commerce solutions to thousands of communities internationally
from more than 5,000 points of presence. EarthLink is committed to
doing an exceptional job of pleasing its customers, shareholders and
the community by following the company's Core Values and Beliefs.
Information about EarthLink and EarthLink Sprint services is available
by calling 800-395-8425 and through EarthLink's Web site at
www.earthlink.net.
It's your Internet.
CONTACT: EarthLink
Kirsten Witt, 404/815-0770, ext. 22481
kirstenwitt@corp.earthlink.net
KEYWORD: GEORGIA
INDUSTRY KEYWORD: INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com
Copyright 2000, Business Wire
================================================================ |
