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Non-Tech : MAT - Mattel - toysRthem

MAT 20.07

-1.9%

Dec 19 9:30 AM EST

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To: Mark Marcellus who wrote (542)	5/3/2000 11:35:00 AM
From: Mike 2.0	of 706

Pleasant is callin' it quits... Ms. Rowland's career has ended with being party to the most unconscionable exit package ever doled out, perhaps in history. Wednesday May 3, 10:50 am Eastern Time Founder of Pleasant Co. Retiring MIDDLETON, Wis. (AP) -- The founder of the Pleasant Company, which made its name selling American Girl dolls and books, will retire in July. Former educator Pleasant Rowland started the Middleton, Wis.-based company in 1985 with the vision of making dolls that provided an alternative to Barbie and Cabbage Patch Kids. Its American Girl line became a worldwide sensation, selling more than 50 million books and four million dolls mostly through mail order. In 1998, it opened its first and only retail store in Chicago, which has become a popular tourist destination. The company was bought in 1998 for $700 million by Mattel (NYSE:MAT - news), the world's biggest toymaker. It continues to operate as an independent subsidiary based in Wisconsin. Rowland said she will retire on July 7 as president of Pleasant Company and vice chairwoman of Mattel. Rowland has been honored as one of the 12 outstanding entrepreneurs in the nation by the Institute of American Entrepreneurs and was given the Golden Plate Award from the American Academy of Achievement in June 1999.

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