David,
AVID crapped $3 when this news came out. Was the street expecting something more exciting?
Avid Technology, Inc. (NASDAQ: AVID.O) announced today that its MCXpress for Windows NT digital nonlinear video editing software will support the Intel Pentium II processor. By incorporating support for Intel's new processor, Avid's MCXpress software will bring greater power and creativity to professional media developers who create digital content for tape, CD-ROM or the World Wide Web. William J. Miller, Avid chairman and CEO, said, "With support for Intel's new workstation, MCXpress users will see a significant performance boost and will be able to take advantage of the multimedia extensions provided by the Pentium II processor. Together, Intel and Avid are creating a robust desktop environment for digital content creators, making it even easier to add video to their multimedia projects." "The Pentium II processor will offer important benefits to multimedia users," said Ron Whittier, senior vice president and general manager, Intel Content Group. "We're pleased to be working with Avid, a leading provider of digital content creation tools, to bring the power of Intel's Pentium II processor to the growing number of corporate multimedia developers."
About Avid's MCXpress for Windows NT
MCXpress for Windows NT is a high-performance, real-time digital video editing and finishing solution for Windows NT-based workstations. Featuring broadcast-quality images and real-time titles and effects using the Truevision TARGA 2000 RTX board, MCXpress for Windows NT is an affordable, easy-to-use solution for video professionals.
Avid Technology is an international, industry-leading provider of digital audio and video tools for creating content for information and entertainment applications. Avid's products are used by customers ranging from communications professionals to film, television and interactive content producers to broadcast news organizations. For more information, visit Avid's World Wide Web site at www.avid.com . Avid is a registered trademark and MCXpress is a trademark of Avid Technology, Inc. All other trademarks contained herein are the property of their respective owners.
CONTACT: Julie Miller, 508-640-5454
JEV, still short AVID (and not liking it) |