ADX:TSE
TORONTO, May 4 /CNW/ - Advantex Marketing International Inc. ("TSE:ADX")
announced today the successful launch of the CIBC Aerogold ADVANTEX Benefit
program in Winnipeg, Manitoba. CIBC Aerogold cardholders living in, or
visiting Winnipeg will now enjoy DOUBLE or TRIPLE Aeroplan Miles at popular
Winnipeg restaurants such as Tavern In the Park, Amici, Hy's Steak Loft,
Nicolino's Sorrento, Restaurant Dubrovnik, Green Gate, Pasta la Vista, and
more.
"The CIBC Aerogold ADVANTEX Benefit is the perfect complement to a great
meal, for customers and restaurants alike," said G. Randall Munger, Chairman
and Chief Executive Officer, Advantex Marketing International Inc. "The
program continues to grow with the addition of more merchants, in more
categories, and in more markets." To ensure the program's continued growth,
Advantex recently hired a Senior Vice President to lead the Advantex Division,
with a focused mandate to expand merchant participation across all categories
throughout Canada.
Advantex continues to produce strong results for its merchant
participants. Tony Longo, co-owner of Centro Restaurant and Wine Bar in
Toronto had this to say about the program, "Centro joined the Advantex program
eighteen months ago and we are very pleased with the results to date. In fact,
the program has exceeded our expectations. We believe Advantex is one of the
few dining programs that truly works for restaurants." Centro is one of
Canada's top restaurants and has won numerous awards including being voted
number one by the readers of enRoute Magazine.
Advantex provides participating merchants with extensive national and
local promotion through a variety of communication vehicles, including
merchant guides inserted into monthly CIBC Aerogold credit card statements,
The Advantex Review, targeted direct mail efforts, the Aerogold-Advantex web
site (www.aerogold-advantex.com), and through the mobile browser on Bell
Mobility PCS phones.
About the CIBC Aerogold ADVANTEX Benefit
Advantex owns and operates the successful CIBC Aerogold ADVANTEX Benefit
program, a fully integrated feature of the CIBC Aerogold VISA credit card.
CIBC Aerogold cardholders automatically earn DOUBLE or TRIPLE Aeroplan Mile
awards through the CIBC Aerogold ADVANTEX Benefit program when making
purchases at more than 5,000 participating restaurants, golf courses, country
inns and specialty resorts in Canada and the United States. Aeroplan Miles are
redeemable for flights on Air Canada and partner airlines.
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For further information: Lisa S. Levstein, Manager, Communications, Tel: (416) 481-5657, ext. 260, E-mail: lisa.levstein@advantex.com, Web site: www.advantex.com |
