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Politics : Formerly About Advanced Micro Devices
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To: kash johal who wrote (109267)5/4/2000 1:36:00 PM
From: Petz  Read Replies (2) of 1579327
 
kash, your "AMD motherboard proposition" has a lot of pitfalls.

If AMD had made initial motherboards for Athlon
1. Only the bad MB makers would have remained - Asus, Abit, EPox and others would never have made 1 Slot A motherboard
2. VIA, married to FIC, would have vastly reduced KX-133 development.
3. There would be no KX133, no PC133 support, no AGP4X
4. AMD would add infrastructure costs for mobo inventory
5. Some OEM's would not like it one bit.
6. Intel makes motherboards for their chips. They are generally regarded as middling in performance and very high on price. What makes you think AMD could do any better.
7. Besides the KX133, there would be no KZ133 or the DDR SDRAM versions of these chipsets. Forget the KZ133 with Savage4 graphics built in. Now you have to buy a graphics chipset company too.
8. If you are going to try and take over one aspect of the infrastructure (motherboards), the whole rest of it might collapse on top of you as well. This is a slippery slope that AMD was very wise to avoid, IMO.

Petz
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