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Biotech / Medical : URMD -- Huge market potential

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To: Tom Wilson who wrote ()5/8/1997 9:30:00 AM
From: Michael G. Potter   of 369
 
I think that Uromed's management was a little too taken with their product. They originally were not going to try and get it authorized for reimbursement by insurance. I guess the poor initial sales figures and some patient feedback have shown them that people are usually unwilling to spend money on medical procedures. I wish that they had made more of an effort to establish the reimbursability before the big roll-out.

They also initially marketed the product to surgeons. Surgeons tend to want to operate.

Michael
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