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Non-Tech : LL Knickerbocker(KNIC)/Pure Energy Corp

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To: M.Hicks who wrote (404)5/8/1997 10:49:00 AM
From: Steven Messina,L.M.T.   of 1028
 
To ANY KNIC Investors thinking of tying a noose.....wait just a bit.

Thursday May 8 7:45 AM EDT

Company Press Release

Source: L. L. Knickerbocker Co., Inc.

L. L. Knickerbocker in License Agreement With Universal For the `Edith
Head Collection'

Premiere Hollywood Costume Designer's Movie Costumes Accessories and Dolls To Be
Distributed by LLK

RANCHO SANTA MARGARITA, Calif., May 8 /PRNewswire/ -- The L. L. Knickerbocker Co., Inc. (Nasdaq:KNIC)
today announced it has entered into a Merchandising License Agreement with Universal Studios Consumer Products Group,
granting the Company rights to manufacture, sell and distribute collectible dolls dressed in fashion reproductions inspired by the
Edith Head Collection, consisting of movie costumes and accessories designed by Edith Head.

Edith Head has international acclaim as Hollywood's premiere costume designer and trend setter. Ms. Head's creations and
style influenced what women in the world wore. Her career spanned 50 years, with over 1,200 screen credits, 35 Academy
Award nominations and eight Oscars. Ms. Head dressed the best and brightest stars of Hollywood, including Mae West,
Marlene Dietrich Ingrid Bergman, Grace Kelly, Marilyn Monroe, Elizabeth Taylor, Audrey Hepburn, Ginger Rogers, Fred
Astaire, Robert Redford and Paul Newman.

According to Unity Marketing, an industry trade publication, the collectible doll industry is about a $1.5 billion industry. The
Company plans to create a collection of high quality porcelain dolls based on the most popular film costumes. The first series
will include highlights from one or more of Ms. Head's eight Oscar-winning films. The collection will be previewed in the fourth
quarter of 1997, with an active market launch planned in the first quarter of 1998.

In December 1996, Universal Studios Consumer Products Group acquired the exclusive merchandising and marketing rights to
the Edith Head Collection from the Edith Head estate. ``Edith Head's sense of style and artistry created the glamorous essence
of Hollywood,'' said NancyJane Goldston, Senior Vice President Marketing and Merchandising, Universal Studios Consumer
Products Group. ``We are excited to be able to showcase the incomparable artistry that Edith brought to the craft of costume
design.'' The Universal Studios Consumer Products Group plans to showcase the talents of the prolific designer through a
variety of licensing and merchandising opportunities, including apparel, jewelry, collectibles and promotions.

``We are extremely pleased to have been selected as the licensee to market and distribute this exciting collection,'' said Peggy
Vicioso, Executive Vice President of The L. L. Knickerbocker Company. ``Ms. Head's creations are known the world over
and her name is synonymous with Hollywood and the names of great films and stars. Our business is to develop and market
Brands. We expect great success with this one.''

Universal Studios Consumer Products Group is part of Universal Studios, a diversified entertainment company and a
worldwide leader in motion pictures, television music, home entertainment and location based entertainment. Universal Studios
is a unit of The Seagram Company Ltd., a global beverage and entertainment company.

The L. L. Knickerbocker Co., Inc. markets a wide variety of branded collectibles, Jewelry and accessories and consumer
products. The Company's primary focus is to create and build Brands which can be marketed through a variety of channels,
including national and international retail and direct response mail. The Company has a 38.3% equity investment interest in Pure
Energy Corporation, the exclusive worldwide licensee to an alternative fuel with Patent Pending developed at Princeton
University. The Company also has a 25% equity investment interest in Ontro, Inc. (formerly Self-Heating Container
Corporation) and Insta-Heat Inc. involved in the development of containers which self-heat food and beverages.

SOURCE: L. L. Knickerbocker Co., Inc.
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