Sonoma appoints Interim Chief Operating Officer
CHICAGO--(BUSINESS WIRE)--May 8th, 2000--Sonoma Financial Corporation/Victormaxx Technologies, Inc. (OTCBB: VMAX) one of the largest payday advance operations in the greater Chicago area announces the appointment of John Conlisk as Interim Chief Operating Officer. He will be responsible for store operations, financial controls, reporting, and administrative matters.
Mr. Conlisk has over twenty-five years of corporate and operating level experience, including senior positions with both publicly held multi-billion dollar international companies and small, privately held companies.
His responsibilities have included SEC and shareholder reporting with Beatrice Companies, Inc. and hair care retailer SuperCuts, Inc.
"Our focus over the next two weeks is to satisfy the requirements of the SEC and NASDAQ, so the shareholders may maximize their value in the stock," Mr. Conlisk said.
"We are building our infrastructure in order to assure the stability of our company through the exciting growth period we will experience " said Terrence L. Donati, President and CEO of Sonoma Financial Corporation.
"John has already made valuable contributions to the company by solidifying our internal controls and security systems, and in working with the company's public auditors" continued Mr. Donati.
A complete investor package for Sonoma Financial is available at e-relations.com.
About Sonoma Financial Corporation:
Sonoma Financial Corporation operates three subsidiaries, two of which focus on consumer lending and one is a collection agency. Payday Check Advance, Inc. and Money Market, Inc. are financial service companies that operate a chain of stores devoted to providing low documentation, short-term consumer loans. Sonoma intends to become the national leader in the "Payday Loan" market by strategic acquisition and penetrating new markets. E-Star Systems, Inc., is an industry specific collection service addressing the needs of the short-term loan industry. Sonoma Financial is currently the only publicly traded company with a sole focus on `payday advances'. Ace (NASDAQ:AACE), First Cash Financial Services (NASDAQ: FCFS) and Pinnacle Business Management (OTCBB: PCBM), have proven the viability of the concept in other markets, but are not specifically focused in this area. American Nortel Communications (OTCBB: ARTM) a shareholder.
Safe Harbor Disclaimer:
This release may contain certain forward-looking statements regarding the Company's expected performance for future periods, and actual results for such periods may materially differ. Such forward-looking statements involve certain risks and uncertainties, including but not limited to risks of changing market conditions in the overall economy and the industry, consumer demand, additional financing requirements, the opening of new stores, the success of the Company's acquisition strategy and other uncertainties detailed in the Company's filings with the Securities and Exchange Commission.
CONTACT: Sonoma Financial Corporation/Victormaxx Technologies, Inc.
Terry Donati, 847/836-6685 |
