Tuesday May 9, 7:34 am Eastern Time
Company Press Release
AlphaServ.com Strengthens Marketing Team With the Addition of High-profile Consulting, Marketing and Public Relations Firms
SANTA ANA, Calif.--(BUSINESS WIRE)--May 9, 2000--NQL Solutions(TM), the Internet Division of AlphaServ.com(TM) (Nasdaq:ALMI - news), announced today that it has engaged three new partners, a high-tech public relations firm and leading marketing and technology consulting firms to execute a fast-paced, multi-faceted marketing and branding campaign for its Network Query Language(TM) (NQL(TM)).
NQL is the company's patent-pending, Internet technologies development platform for the creation of intelligent agents that allow web content and other information to be automatically retrieved, aggregated and converted into useful forms.
``We have significantly expanded our internal marketing group, and believe it is essential to bring in high quality outside firms during this strategic period,'' commented AlphaServ.com Vice President of Marketing Denny Michael. ``Our strategy for the rapid rollout of our NQL Solutions division depends on a well-developed, integrated marketing and branding campaign.''
The Boston-based Hurwitz Group brings a unique view of the relationships between applications, infrastructure and the business models of e-business, as well as experience working with leading IT organizations, business-to-business software and services vendors and emerging companies. NQL Solutions will have access to the firm's custom consulting and research, as well as membership services that provide insights into the competitive landscape, new market opportunities and overall market positioning.
Lassoo Interactive, a full-service, online direct marketing firm headquartered in Los Angeles, is launching an online marketing campaign that focuses on free evaluation software downloads and converting of users to paying customers after a test period. Founded in 1997, Lassoo has worked as the online marketing partner of more than a dozen companies with services that establish and add value to customer relationships while building revenues and brand loyalty, according to President Jamie O'Donnell.
Public relations services will be provided by Lages & Associates, high-tech specialists headquartered in Irvine, Calif. The 12-year-old agency has formed a team of strategists, media relations specialists and content developers dedicated to raising awareness and acceptance of NQL as an industry-standard solution for creating web-based information systems.
About AlphaServ.com
AlphaServ.com, the d.b.a. name for Alpha Microsystems, operates an Internet technologies division, NQL Solutions, and the DCi professional services division. NQL Solutions is a premier provider of Internet software solutions to the global marketplace. This division develops and deploys enabling software technologies based on its Network Query Language to partner systems integrators, Fortune 1000 corporations, Internet communities and marketplaces, software vendors and Internet-based service providers. For more information, visit www.NQLSolutions.com or call 888/785-3370. The company's professional services division is a premier provider of Internet and Intranet consulting and networking, onsite network support for customers primarily located in the Northeastern U.S. For more information, visit the company's Web site at www.alphaserv.com.
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