NEWS: Will this be the catalyst for great things to come?
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Wednesday May 10, 11:34 am Eastern Time
Company Press Release
Entertainment Corporation Awards Account to
Edelman Public Relations Worldwide
NEW YORK--(BUSINESS WIRE)--May 10, 2000--TBA Entertainment Corporation, (Nasdaq:TBAE - news) one of the
premiere providers of entertainment and communication services in the U.S., has selected Edelman Public Relations Worldwide as
its agency of record. Edelman's initial focus will be the design and execution of an integrated corporate and financial public
relations campaign to build brand awareness of TBA Entertainment Corporation and its divisions - Corporate Communications &
Entertainment, Entertainment Marketing & Special Events, Artist Management and Event Merchandising.
``Edelman is an ideal partner for TBA,'' said Jock Weaver III, Chairman, President and CEO of TBA Entertainment Corporation.
``We appreciate the value that public relations will bring to our corporate and financial marketing efforts and believe it to be a key
component of the company's ongoing business strategy.''
TBA Entertainment Corporation is a diversified entertainment company committed to the superior delivery of a broad range of
communication and entertainment services. TBA will produce in excess of 3,000 events this year for corporate clients and
entertainers worldwide through its nationwide offices in Nashville, Los Angeles, New York, Chicago, Dallas, Phoenix, Salt Lake
City, San Diego, Atlanta, Indianapolis, Omaha, and Seattle.
``TBA and its business units are doing so many innovative and creative programs in the entertainment industry and for corporate
clients,'' said Peter Land, Executive Vice President and General Manager of Edelman Public Relations Worldwide. ``They have a
dynamic business model and an exciting story to tell. We are proud to add TBA to our client roster, and look forward to publicizing
this progressive company.''
In addition to TBA, Edelman represents many of the largest entertainment corporations in the world including DreamWorks SKG,
New Line, Warner Bros., and UltimateBid.com among many.
About TBA Entertainment Corporation
TBA's Corporate Communications & Entertainment division specializes in helping clients maximize the impact of their message
through the creation, production and staging of innovative business meetings, headline entertainment shows, product launches, and
special events. TBA incorporates its extensive capabilities in communications and entertainment to produce corporate events,
positioning TBA as a leading provider in its field.
TBA's Entertainment Marketing & Special Events division specializes in the creative development, design, production and staging
of innovative music marketing initiatives enabling corporate clients to reach a targeted consumer base. Projects include national
concert tours, fairs and festivals, lifestyle events and television broadcasts, such as Hard Rock Cafe RockFest, Montreux Festival
on Tour, Taste of the NFL and more.
Within the Artist Management division, TBA develops and implements artist career strategies and is uniquely positioned to deliver
in-house comprehensive career management capabilities that doesn't exist elsewhere. TBA's management roster includes
headliners Brooks & Dunn, Chely Wright, Gary Chapman, Kathy Mattea, Jaci Velasquez, Point of Grace, Petra, Amazing Rhythm
Aces, and Tammy Cochran among others.
TBA Event Merchandising designs, manufactures, and fulfills merchandise for large entertainment and sporting events throughout
the world. TBA has custom crafted and executed merchandising programs for a vast range of global events including the
Olympic© Games, CountryFest, RockFest, and the 2000 Ericsson Open Tennis Championship.
Committed to consistently expanding their roster of special events and artists, TBA most recently completed the acquisition of the
Romeo Entertainment Group, Inc. and EJD Concert Services, making TBA one of the largest producers of entertainment for
outdoor fairs and festivals in the U.S. TBA recently signed newcomer Tammy Cochran to its Artist Management division and
acquired Mike Atkins Management, Inc., one of the largest artist management companies serving the contemporary Christian
music sector.
About Edelman
Edelman Public Relations Worldwide, a leader in public relations for more than 47 years, is a global firm with capabilities in all
facets of public relations. With 38 offices in North America, Latin America, Europe and Asia, and a staff of more than 1,700,
Edelman is the world's largest independent public relations firm and fifth overall.
Contact:
Edelman Public Relations
Amy Newman, 212/704-8290
or
TBA Entertainment Corporation
Alison Jenks, 615/742-9000 |
