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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: mauser96 who wrote (24503)5/11/2000 2:15:00 AM
From: Curbstone  Read Replies (1) of 54805
 
Lucius,

I would like to see QCOM at least try this (branding) approach even though I suspect the odds are against them ,except perhaps with smaller cell phone makers or those without a good brand yet.(Samsung?)Even partial success would be a boost for them.

Not a bad idea. Q could use this as an incentive for those wanting to pay less royalties. In exchange for a sticker on the back of the handset the vendor gets a .25% discounted royalty rate. Or something like that.

AM
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