(COMTEX) B: Broadband: Buzzword in Cable 2K B: Broadband: Buzzword in Cable 2K
New York, May 12, 2000 (123Jump via COMTEX) -- Broadband was the hottest buzzword at this year's National Cable Television Association Convention (C2K) held in New Orleans from May 7-10. The general consensus was that the long-promised advanced interactive broadband era has finally arrived.
Touted as the most comprehensive cable television convention of the new century, C2K had exhibits covering 350,000 square feet of floor space and showcased the latest in technological and programming innovations. C2K also offered a diverse array of educational sessions and panel discussions covering new business opportunities, public policy, finance, marketing, technology, management and technical operations.
Most of the panel discussions focused on broadband, and some of the industry's most senior CEOs discussed the challenges faced by the cable television industry. These include: the emergence of new services and programming that are the future of broadband communications, the role of cable broadband in providing the programming and services that are key to the future of telecom, and the synergy between the Internet and broadband that is creating new partnerships.
The highlight of the Convention was reserved for the last day (May 10)when three of the industry's top notch executives - Microsoft (MSFT) CEO Steve Ballmer, Excite@Home (ATHM) CEO George Bell and America Online (AOL) President Bob Pittman outlined the challenges facing the industry in a panel discussion with the tongue-in-cheek title- "Cable's New In-Laws."
Ballmer reassured the audience that Microsoft's investments and development efforts in cable and interactive TV did not constitute a bid to take control but were aimed at fostering cooperation with other players in the industry. He said "We've grown up as a software company - we will spend $4 billion on software development. The only way we'll be successful is by being a fantastic partner to you. I think there is so much work to do to bootstrap this phenomenon from a software perspective," adding, "We still have low penetration of broadband and interactive technologies. The opportunity is a rich user interface, deep service integration, coordination between devices,personalization, privacy, content protection and rapid development and deployment."
Asked about Microsoft's plans in the cable sector, Ballmer responded "there is no reason why we can't see a deployment of 15 million set-top boxes by 2003." Excite@Home's CEO George Bell, spoke of the newly designated "in-law" status conferred his company. "We were a cable consortium company three to four years ago," he said. However, despite the various problems plaguing his company, in particular turbulent corporate ownership and financial status, the company has emerged unscathed and firmly on a path toward growth. "Today the franchise is 87 million homes under contract worldwide - including 15 million DSL homes.Our global footprint is 4.2 times larger than Time Warner's. We have rethought our business model and expect 3 million subscribers by the end of this year, 6 million by year-end 2001 and 10 million by 2002. "
And the the cable industry's prodigal son, AOL President Bob Pittman, talked about his return to the cable industry after many years, as well as his thoughts on the future of the cable industry. "The Internet is a growth catalyst for cable and the perfect partners for the cable industry are the ISPs, not just AOL," he said.
On the second day of the convention, many top cable executives offered their views on the state of the cable industry in a panel discussion, which had a few uncomfortable moments.
For instance, moderator Sallie Hofmeister, a staff writer for the L.A. Times hit too close to home when she asked Time Warner's (TWX) Chairman about the recent Time Warner-ABC fiasco. In fact Federal Communications Commission (FCC) Chairman William Kennard stated at the convention that he would like the marketplace to work out issues that arise voluntarily, but not at the cost of consumers. He expressed strong concern over the spat between Walt Disney Co.'s ABC Network and Time Warner Cable, which resulted in a public and political uproar when viewers in 11 cities were without ABC programming for more than 36 hours last week.
"There is an unsettling fear among consumers that in the Internet age so many things are beyond their control. It has called into question whether the industry can be trusted to be an honest gatekeeper to the Internet and that concerns me," Kennard said.
On the question of the recent poor performance by cable stocks in the market, Cox Communications(COX) CEO Jim Robbins commented, "The market is very fickle and analysts are looking for anything they can get worried about. The message is that we have to deliver."
And according to AT&TBroadband CEO Dan Somers: "We haven't fallen out of favor. The times are difficult in assessing where the new economy is going, where the old economy is going. I don't think we understand the power of the industry in the long run. If we keep our heads down and just block and tackle, we will do well in the long run."
This view was echoed by Comcast (CMCSA) CEO Brian Roberts: "New products are not blue sky, they are here now, so these are recurring revenues. We shouldn't change our strategies because this industry is on a fabulous path. Cable is a terrific buyright now. We are adding new services, new revenues and the growth rate will get better over time."
And Charter CEO Jerald Kent a veteran who's been in the business for 17 years said: "I have never seen more opportunity for additional revenue streams. We have the best delivery mechanism. DBS, phone companies can't compete effectively with the broadband pipe. The market is taking a step back and looking at competition and overbuilds, but as we report quarter after quarter of good results, I'm confident that the market will take note of that."
And though many analysts and deal makers expect cable operators to overcome competition, especially from satellite providers, they also expect the industry to go through a wave of consolidation. In fact Laura Martin, analyst with Credit Suisse First Boston forecasts that ultimately only three providers will survive and emerge triumphant: AOL/Time Warner, which will be truly formidable when its merger is completed; AT&T; and a third contender yet to emerge.
But if consolidation will create powerhouses of content, distribution and Internet service, can heightened regulatory oversight be far behind? FCC Chairman William Kennard is of the opinion that these issues should be worked out and tackled by the marketplace itself if and when they arise but only if the consumer is not adversely affected by the them.
And as proof of the general perception that the long-promised advanced interactive broadband era has finally arrived, dozens if not hundreds of new technology deals, alliances, product introductions and demos marked the NCTA Cable 2000 convention.
Some of the deals announced: Orlando, Fla.-based interactive set-top technology company Prasara (slated for acquisition by PowerTV) and Canon Information Systems' deal to enable interactive TV companies to print content directly from their PCs onto new Canon printers. This deal is similar to that announced recently by AT&T and HP to develop new printers for the same purpose;
Motorola (MOT) and Microsoft announced they have signed an agreement to deliver new interactive TV offerings to Motorola's DCT-2000 and DCT-5000+ interactive digital boxes using Microsoft's recently announced TV Access Channel server. The two companies also announced that their collaborative technology will support the host of video-on-demand companies that will integrate with Microsoft's TV platform; San Francisco-based SoftNet's ISP Channel announced plans to upgrade its broadband capacity and quality through a multi-year deal with AT&T.
In fact, during one of the panel discussionsChairman Kennard announced that AT&T Corp.'s planned $58 billion acquisition of the cable television company MediaOne Group should be approved in a "matter of days." The deal will make AT&T the U.S' biggest long-distance telephone and cable television company.
One notable introduction of a new product among the many was the SURFboard(R) 4100 cable modem by Motorola's Broadband Communications division. This is the first cable modem to utilize the latest silicon technology, in which all functions are integrated into a single chip for improved performance.
And among dozens of demos, those by Liberate Technologies (LBRT), the leading provider of software for the delivery of enhanced television content was by all accounts worth mention. Liberate showcased nineteen demonstrations, including AOLTV. Specifically, Liberate showcased its end-to-end, open standards software services.
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