Alottafun! Signs Action Products to mraba.com
WEST BEND, Wis., May 15 /PRNewswire/ -- Alottafun!, Inc. (OTC Bulletin Board: ALFN), (FRANKFURT: AZE) announced today that it has signed Action Products International Inc. (Nasdaq: APII) to their toy and related products B-2-B network, mraba.com.
The signing of Action Products solidifies Alottafun!'s mraba website as a premier toy and related product B-2-B site. Action Products boasts revenues in excess of $5 million per year and should make an immediate impact on the mraba website traffic when it launches the week of May 15, 2000.
Educational toy maker, Action Products International, Inc. designs, markets and produces a diversified portfolio of branded educational toys, books, and CD-ROMs. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalogue companies and education markets in the United States and worldwide.
Alottafun!, Inc. has signed 160 manufacturers to the mraba.com site as of today. Once the site launches, the projected number of manufacturers and retailers is expected to multiply quickly. The combined revenues of the current manufacturers and distributors, is over $5 billion. Alottafun! charges a small fee to manufacturers for all transactions through the mraba network and will provide a bundle of services to the retailers who join the site.
Commenting on the announcement, Michael Porter, Alottafun! CEO, said: "We are very excited to have Action Products join the mraba marketplace. Action Products sees the opportunity to increase revenues through our site and we expect other companies to follow their lead."
For more information, contact:
I.R. International Consultants, Inc.
Peter McGoldrick
Phone (212) 980-5333
Fax (212) 980-5301
Peterm@IR-PR.com
This press release contains forward-looking statements within the Meaning of The Private Securities Litigation Reform Act of 1995 (the Act). These forward-looking statements reflect assumptions and involve risks and uncertainties, which may affect the company's business and prospects and cause actual results to differ materially from these statements.
SOURCE Alottafun!, Inc.
/CONTACT: Peter McGoldrick of I.R. International Consultants, Inc.,
212-980-5333, or Fax 212-980-5301, or Peterm@IR-PR.com/
/Web site: mraba.com |
