INTC Message Board - Msg: 1371859

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Technology Stocks : INTC

INTC 35.81

+0.2%

Nov 25 3:59 PM EST

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To: Jules B. Garfunkel who wrote (394)	5/9/1997 12:51:00 PM
From: Mark Brophy	of 990

IBM beats Intel! I noticed in your profile that you play chess. You might recall that Intel sponsored the World Chess Championship in New York a few years ago and dropped support because of poor return on investment. IBM, however, has found a way to make chess pay big dividends. The front page of the B section of today's Wall Street Journal has the article, "Checkmate! Deep Blue is IBM Publicity Coup". The article states that IBM has spent $5m and received enormous publicity, including a spot on the cover of Newsweek entitled, "The Brain's Last Stand". IBM is still the master of press relations and that has a bigger effect on stock price than trivialities such as strong and steady increases in book value.

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