European DVD players sales up 310% in the last Q...........
dvdinsider.com
DVD Bombards Europe - 5/12/00
Warner Home Video and Sony Europe jointly announced European first quarter 2000 hardware sales for the DVD-Video market. Sony Europe estimates that DVD hardware units shipped to dealers in the first quarter 2000 exceeded 425,000 units, a 310 percent increase over first quarter 1999's 105,000 units. Figures for the comparable time period in the U.S. one year earlier were 411,000 units in first quarter 1999, a 287 percent increase over first quarter 1998's 106,000 units.
According to Sony Europe, actual DVD shipments to the trade for the years 1998, 1999 and 2000 will aggregate 5,840,000 million players. During the first three years after their respective launches VCR sales totaled 855,000 and CD player sales were 1,120,000. Thus, the DVD in a comparable time frame is performing approximately seven times higher than the VCR and five times higher than CD, making it the fastest growing new packaged media format launch in history.
"DVD-Video has become the 'must-have' consumer electronic product in Europe," said Domingo Jaumandreu, vice president Sony Home Network Company Europe. "Building on the success from last year in many countries, and with this year's high-visibility campaign from Sony and Warner, we expect to accelerate DVD-Video's penetration significantly in Europe."
"The hardware and software sales rates overwhelmingly substantiate the success of DVD as a global phenomenon," said Warren Lieberfarb, president of Warner Home Video and considered by many in the industry as the "Architect of DVD." "Consumers in Europe have embraced this new format for its high resolution digital video and superior audio as well as its high value content and convenience. We anticipate revenues from new releases and catalog to grow significantly over the coming year," he added.
CONTACT: sony-europe.com |
