SEDONA's CRM Solution Receives Acxiom Data Network Certification
LIMERICK, Pa.--(BUSINESS WIRE)--May 18, 2000--SEDONA(R) Corporation (NASDAQ: SDNA) (www.SEDONAcorp.com) announced today that its customer relationship management (CRM) application has been certified by Acxiom(R) Corporation (Nasdaq: ACXM) to support the Acxiom Data Network(SM). Using the Acxiom Data Network, SEDONA's CRM application helps businesses to dramatically improve the quality, accuracy, personalization and profitability of customer relationships.
"The Acxiom Data Network certification enables SEDONA customers to access InfoBase(TM) data products to dynamically enhance their customers and prospect records with preference, behavior and demographic data," stated Barry Washington, SEDONA's Acxiom Strategic Alliance Manager. "As an Acxiom channel partner, SEDONA can provide banking executives with Smart Content to enable them to make accurate and timely sales and marketing decisions."
By using Smart Content throughout a CRM environment, SEDONA customers can take advantage of important changes within a single customer, prospect record or group of records as they are occurring. This can greatly increase their "share of customers" and, ultimately, their profitability.
"Acxiom and SEDONA products continue to strategically complement each other," said Jack Proehl, Acxiom's Business Unit Leader for alliances. "With SEDONA's CRM application and our leading data content delivered through the Acxiom Data Network, sales and marketing executives now have Internet-based, real-time access to comprehensive customer information with a powerful, affordable CRM product. Together, Acxiom and SEDONA are redefining the way customer relationships are managed." |
