Interesting Bluetooth development:
Ericsson and Swedish Railways conduct world's first trial of Bluetooth? access system
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Date: Thursday, May 18 2000
Ericsson and Swedish Railways, SJ, are conducting the world's first trials with Bluetooth wireless technology in public environments. The purpose of the trial is to test new information services for SJ's passengers and to test
Bluetooth wireless technology for communication in public environments. With WAP and Bluetooth mobile phones, passengers can book tickets, confirm seat reservations on spot and also connect to a network on the X 2000 train to
reach public and corporate information resources.
Bluetooth access is provided on the central railway station in Stockholm and on an X 2000 express train. Passengers can receive a seamless service from SJ either via GSM when in wide area or over Bluetooth wireless technology when at
a station or on a train. A combination of Bluetooth wireless technology, GSM, WAP and Web technologies is used in the trial, which proves that these technologies can be used together and provide a generic technology environment
in public transports. In this case, mobile Internet and Bluetooth wireless technology makes it possible for consumers to integrate tickets, credit cards and personal information management into one personal mobile device. When
developing the IT-support for onboard staff, SJ has also come across the need for an infrastructure. The trial together with Ericsson is of strategic importance for SJ when developing these possibilities.
Bluetooth wireless technology makes it possible for users with mobile phones, portable PCs or PDAs to gain access to information services in public places. For example, when consumers enter a railway station, an airport or a shopping
mall, they can receive services provided by the local and remote providers using Bluetooth connection between their mobile device and the Bluetooth Access System. These services can be information about special offers from the
local storekeepers in the shopping mall or timetable information and seat reservation at the railway station.
"SJ has received strong indications from customers that they regard communications possibilities to and from trains and also on the train as very important, they want to spend their travel time doing what is most important for them," says Tony Nyd‚n, Manager of IT and infrastructure at SJ. "We
envision that Bluetooth access will make it possible for people while on trains to reach not only our services but also public information resources and information resources at their work. This will make travel with trains convenient and productive. It is also important to SJ that the technology we use is a standard on the market for wireless communications, therefore Bluetooth fits very well."
"Ericsson has shown a number of Bluetooth devices, but this is the first time we demonstrate a full scale Bluetooth implementation with products, services and other mobile Internet technologies," says Jan Ahrenbring, Vice President
Marketing and Communications at Ericsson Mobile Communications. "The wide range of industries represented by the 1900 companies in the Bluetooth Special Interest Group tells us there will be Bluetooth applications everywhere - but Ericsson is the first to jump on the Bluetooth train."
"It is very exciting working together with our Swedish customer SJ on this trial," says Mats Granryd, Vice President and Sales Director at Ericsson Sverige AB. "This trial combines leading edge technology with the applications
of tomorrow. It will give SJ's passengers the possibility to discover mobile Internet and solutions that will be in common use in the future," says Mats Granryd.
The trial duration has been between April 11th and May 19th, 2000. The phones used in the trials are standard Ericsson R320 WAP phones (available on selected GSM markets) with the Ericsson Bluetooth Phone Adapter (available third quarter this year). It is estimated that by 2005 the Bluetooth wireless technology will be a built-in feature in more than 670 million products
(according to market researchers Cahners In-Stat Group).
The Bluetooth? wireless technology is set to revolutionize the personal connectivity market by providing freedom from wired connections. It is a specification for a small-form factor, low-cost radio solution providing links between mobile computers, mobile phones and other portable handheld devices, and connectivity to the Internet. The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, and network industries, is driving development of the technology and bringing it to
market. The Bluetooth SIG includes promoter companies 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia and Toshiba, and 1900 adopter companies. BLUETOOTH is a trademark owned by Telefonaktiebolaget L M Ericsson, Sweden.
To view photos of the application, please go to: ericsson.se
Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications to
mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world.
FOR FURTHER INFORMATION, PLEASE CONTACT
Jan Ahrenbring, Vice President Marketing and Communications
Ericsson Mobile Communications AB
Phone: +46 70 590 9900
Bo Albertson, Marketing Director, Ericsson Mobile Communications AB
Phone: + 46 8 764 1388, +46 70 510 0992
Mats Granryd, Sales Director and Vice President, Ericsson Sverige AB
Phone: +46 8 579 180 72, + 46 70 563 0262
Tony Nyd‚n, Manager of IT and infrastructure at SJ
Phone: +46 8 762 37 19, +46 70 762 37 19
About SJ
SJ Passenger Traffic is one of six market-oriented sectors in the SJ Group.
Within the framework of national transport policy, SJ operates on a commercial
basis, like other companies in the industry, and has none of the functions of
a public authority. Last year was most successful for SJ Passenger Traffic
with the highest numbers of passengers in the national history of the Swedish
railways. The business concept is with the train as a base, on its own and in
alliances - to offer journeys and journey-related experiences to people
traveling in business, commuting to and from work and school, and travelling
in their leisure time.
Please visit SJ at: sj.se |
