PremiumWear Signs Field & Stream(R) Licensing Agreement
MINNETONKA, Minn., May 18 /PRNewswire/ -- PremiumWear, Inc. (Nasdaq: WEAR) announced today that it has signed license agreements with Field & Stream(R) Licenses Company, Plymouth, Minn., which licenses the Field & Stream(R) trademark for a broad range of apparel and outdoor products. PremiumWear will design and market under the Field & Stream(R) license, a line of men's, women's and children's sportswear as well as pants and shorts, headwear, rainwear, and sport and tote bags for the corporate, promotional products market.
"The Field & Stream(R) license offers PremiumWear several exciting opportunities. First, we enter the outdoor lifestyle apparel segment with one of the most recognized brands in outdoor products. Second, through this license, we expand our product offering into headwear, rainwear, canvas sport bags and totes, and children's apparel," said David E. Berg, PremiumWear's President and Chief Executive Officer. "The agreement also fits perfectly within our strategic plan to increase market share through the purchase or license of well-respected and well-known brands. Just this year we have acquired the Pickering men's and women's golf apparel line and began representing to the promotional products market CROAKIES(R) eyewear restraints and accessories and Softspikes(R) golf accessories including their DriStix(TM) rain hoods for golf bags and MagneSport(TM) magnetic sports bracelets."
Jerry Lavin, Field & Stream(R) Licenses Company President, commented, "We are extremely pleased to partner with PremiumWear to expand the presence of Field & Stream(R) in the promotional products market. The Field & Stream(R) brand can be found in stores nationwide on a variety of outdoor products, including outerwear, pocket knives, watches and technical hunting apparel. PremiumWear's reputation as a leading provider of quality, fashion apparel and accessories to the promotional products industry gives us great confidence in the success of our partnership."
These historic Minnesota companies share a heritage of innovation and excellence in the apparel industry. Field & Stream(R) traces its origins to 1871 as a supplier of functional apparel. In 1886, PremiumWear created and began manufacturing union suits. The company's innovations also included the design and manufacture of underwear and the introduction of America's original logo'd knit golf shirt. |
