Prime Response Launches Prime@Vantage Optimizer
CAMBRIDGE, Mass. & DULLES, Va.--(BUSINESS WIRE)--May 18, 2000--
-- Partnership with MarketSwitch and New
Offering Provide Marketers with Real Time Ability to Optimize the
Deployment and Profitability of Cross Channel eMarketing--
Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leading eMarketing visionary in the eCRM arena, today announced the availability of Prime@Vantage Optimizer(TM) to enable real-time optimization across all eMarketing targets, channels and offers. To bring this new product to market, Prime Response has entered into a strategic alliance with MarketSwitch(R), the industry leader in Marketing Optimization, to integrate MarketSwitch's Real Time Offer Optimizer(TM) solution into the Prime@Vantage Optimizer(TM) product. With Prime@Vantage Optimizer(TM), eMarketers will now be able to create and deploy optimized, real-time multi-offer campaigns that significantly improve the performance of Web-based eMarketing.
With Prime@Vantage Optimizer(TM), Prime Response clients will now have access to the decisioning infrastructure and marketing automation solutions necessary to quickly design and execute an optimal set of interactions with each customer in order to maximize profitability and return on investment. Powered by the MarketSwitch optimization technology, Prime@Vantage Optimizer(TM) will provide real-time recommendations on offer and marketing channel selection to maximize and create key cross-sell opportunities to achieve strategic goals.
The Prime@Vantage Optimizer(TM) solution will also enable the following:
--Interactive analysis and strategy development
--Real-time optimization and rollout
--Multi-offer campaign optimization
--Real-time tracking and campaign adjustments based on incoming data
--Targeted predictive campaign economics
--Ability to optimize economic outcomes
--"What-if" analysis
"The coming year will spark a growing demand for businesses to implement strategic initiatives in pursuit of Web success," explains Drew Eginton, Chairman and CEO of MarketSwitch. "As businesses pursue these initiatives, we believe the real challenge is determining which offer - from an entire inventory - to present to the individual to optimize profitability while serving the customer's needs. This multi-offer optimization problem is the issue to be solved if direct marketing techniques are to be successful on the Web. We are honored to work with such an industry leader as Prime Response to create solutions that enable marketers to use the power of the Web for selling products and building customer relationships."
MarketSwitch's optimization technology represents a significant breakthrough in Web-enabled eCommerce and call center customer care operations. With this technology, businesses now have the ability to move beyond segmentation marketing strategies and achieve true 1:1 marketing. Unlike segment-based technologies, this solution optimizes each customer interaction at the individual level. When this is combined with the technology's ability to solve for maximum profit, sales, or other strategic goals in advance of committing marketing resources, the outcome is a measurable and significant improvement in marketing results.
"Prime Response recognizes the importance of establishing partnerships that enhance our marketing automation tool to empower marketers and make them most effective," said Peter J. Boni, President and CEO of Prime Response. "Our partnership with MarketSwitch and the launch of Prime@Vantage Optimizer(TM) highlights that importance and enables our clients to optimize their multi-channel/multi-offer marketing campaigns in real-time. We look forward to working with MarketSwitch to provide clients with the optimization technology and value necessary to strengthen their e-customer interaction and relationships."
Prime@Vantage.com(TM) is a Web-based, marketing automation system that integrates Internet and traditional marketing channels, thereby empowering e-businesses to analyze, plan, execute, and track multi-channel, enterprise-scale marketing initiatives. The software integrates actual client data with the enterprise's historical knowledge about each client, such as buying behavior and responses to previous campaigns and offers, to create customized marketing campaigns that appeal to the unique needs of each client.
Shared business partners Andersen Consulting and Fair, Isaac also plan to leverage the strength of this integrated marketing solution.
Andersen Consulting will feature Prime@Vantage Optimizer(TM) at their Financial Ideas Exchange, a New York-based business integration center where senior executives in the financial services industry can explore the ways and means of transforming their organizations for increased competitiveness and success.
Fair, Isaac has integrated marketing automation software from Prime Response and optimization software from MarketSwitch with their gold standard analytics and decision technology into a fully integrated eCRM solution. Known as Fair, Isaac MarketSmart Decision SystemSM, this solution will be sold in ASP mode, providing an alternative to in-house software solutions.
"As a joint partner of both Prime Response and MarketSwitch, we recognized the strength and synergy of these best-of-breed marketing automation and optimization applications," said Dag Von Ruden, Senior Vice President of NetSourced Services at Fair, Isaac. "We look forward to working closely with both companies to deliver the most robust and comprehensive eCRM solutions to our customers."
Current Prime Response customers include blue-chip, consumer-oriented companies in the financial services, communications, retail/e-commerce and transportation and leisure areas such as AirTouch, Allianz, The Associates, British Airways, Credit Suisse, CVS, Deutsche Bank, E*TRADE, Fiat, KPN, Mattel Interactive, MediaOne, NatWest, 1-800-Flowers, priceline.com and UPS. Partners include Andersen Consulting, Fair, Isaac, HP, IBM, MarketSwitch, Microstrategy, SAS Institute, and Sun Microsystems.
MarketSwitch software is currently in use in diverse industries such as financial services, communications, retail, and eCommerce by world-class customers, including America Online, MCI WorldCom, Capital One, Fair, Isaac, Acxiom, Prime Response, Media One, HealthExtras, and iSKY.
About MarketSwitch
MarketSwitch is the industry leader in Marketing Optimization and the sole provider of real-time, multi-offer optimization technology for traditional outbound marketing, web-enabled eCommerce, and call center client care operations. The technology provides businesses with the decisioning infrastructure necessary to quickly implement optimized, multi-offer, multi-channel programs that meet the changing needs of today's consumer and earn a significantly higher return on marketing investments. The MarketSwitch Workstation(R) integrates seamlessly with legacy databases, third-party marketing and call center software, and ad servers, and scales to satisfy the most demanding marketing requirements. Contact MarketSwitch at 1-877-678-4640, postmaster@marketswitch.com, or on the Web at www.marketswitch.com.
About Prime Response
Prime Response is consistently recognized as a leading integrated eMarketing Automation visionary in the fast-growing Customer Relationship Management (CRM) industry. The Company's Prime@Vantage.com(TM) product--a pioneering eMarketing solution within the eCRM space--is a Web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. Prime@Vantage.com(TM) is an enterprise-class "front office" software suite for use by leading organizations to create relevant, highly targeted, measurable marketing campaigns that incrementally build more loyal and profitable customer relationships. Prime Response is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com or +1 617 876-8300.
"Safe Harbor" Statement (http://www.primeresponse.com/news/releases/safeharbor.htm)
Prime Response, Prime@Vantage Optimizer, Prime@Vantage, Prime@Vantage.com are trademarks and/or registered trademarks of Prime Response, Inc. MarketSwitch and MarketSwitch Workstation are registered trademarks of MarketSwitch. Real Time Offer Optimizer is a trade mark of MarketSwitch. All other trademarks and registered trademarks are the properties of their respective owners.
(c)2000 Prime Response, Inc. and MarketSwtich Corporation, except as otherwise acknowledged.
CONTACT:
Prime Response Inc.
Darren Horwitz, 617/234-6208
dhorwitz@primeresponse.com
or
MarketSwitch Corporation
Suzanne Porter-Kuchay, 877/678-4640, ext. 253
spk@marketswitch.com
or
Sterling Hager
Tara Hamre, 617/926-6665, ext. 331
tara@sterlinghager.com
KEYWORD: MASSACHUSETTS VIRGINIA
BW1212 MAY 18,2000
6:18 PACIFIC
9:18 EASTERN |
