MEHO news:
Friday May 19, 6:01 am Eastern Time
Company Press Release
SOURCE: Meridian Holdings, Inc.
Meridian Inks Agreement for Digital Commercial Production
LOS ANGELES, May 19 /PRNewswire/ -- Meridian Holdings, Inc. (OTC Bulletin Board: MEHO - news) announced today that the company has executed an agreement with Ethos Films, Inc.
(Beverly Hills) for the production of a 15-second commercial featuring The Mirage Systems Body Pain Trigger Points software program (``Trigger Points'') created by the company's InterCare.com, Inc. subsidiary.
The digitally produced commercial spot will be used to market Trigger Points through major media outlets, such as CNN, ESPN, and QVC, as well as the Home Shopping Network beginning in the third calendar quarter of 2000. The Oscar award-winning Fincannon & Associates will assist in the project as media consultants.
The 15-second segment is designed as a stand-alone commercial and also for incorporation into an infomercial featuring Powerheat(TM), an emu-oil based muscle pain relief product manufactured by Dermalay Industries, Inc. (Beverly Hills) (OTC: DMLY - news).
Trigger Points is based upon the research findings of pioneering studies conducted by the late Janet G. Travell, MD, former honorary clinical professor of medicine at George Washington University and David G. Simons, MD of the University of California-Irvine Medical Center. Travell, who served as a private physician to John F. Kennedy, and Simons were the first to describe the trigger points associated with muscle pain as tiny, firm modules measuring as little as 0.3 mm in diameter and feeling like rubbery crisped rice. On biopsy, these areas are found to be muscle spindles, which, when subjected to trauma result in intrafusal tension associated with emotional distress, leading to what is
commonly referred to as fibromyalgia.
Trigger Points, which is available in a professional and
consumer version and may be purchased as downloadable software at www.intercare.com, presents an interactive graphical display of pain trigger points and the referred pain patterns in the human body. With an accompanying synopsis by Anthony C. Dike, MD, FAADEP, Trigger Points is
designed for use in pain management and biofeedback training, physical therapy, chiropractic, sports
medicine, and massage therapy.
Over two billion people worldwide suffer from chronic muscle pain. ``Trigger Points, which contains important information in an attractive and user-friendly form, is unlike any other pain management tool,'' said Dike. ``We look forward to creating for this product the market exposure it deserves, and we are enthusiastic about the potential in an essentially untapped market,'' he said.
About Dermalay Industries, Inc.
Founded in 1995, Dermalay Industries, Inc. is a company on the forefront of developing, manufacturing and distributing emu-oil based products for health and skin care. Visit the company's website at www.dermalay.com.
About Meridian Holdings, Inc. and InterCare.com, Inc.
Meridian Holdings, Inc. is an acquisition-oriented holding company focused on building, operating and managing a portfolio of business-to-business companies. Meridian seeks to acquire majority or controlling interests in companies engaged in e-commerce, e-communication, and e-business
services, which will allow the holding company to actively participate in management, operations and finances. The company's InterCare.com, Inc. subsidiary is an FDA-registered software developer.
Meridian's network of affiliated companies is designed to encourage maximum leverage of information technology, operational excellence, industry expertise and synergistic business opportunity. Meridian is committed to building shareholder value by positioning affiliated companies
as independent business entities in which Meridian shareholders enjoy equity participation. Visit
Meridian's web site at www.meho.com, and InterCare.com, Inc.'s web site at intercare.com.
NOTE: Statements contained in this release that are not purely historical are forward-looking
statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange of 1934 and are made subject to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such
forward-looking statements, including but not limited to statements about expected future events
and/or financial results, invoke risk and uncertainties and that actual future events and/or the
company's actual results may differ materially from such forward-looking statements. Such risks and
uncertainties include but are not limited to the company's ability to develop new business in the area
of managed care, its ability to attract and retain key personnel, its ability to finance its plans for
growth, general economic conditions and other factors discussed in such forward-looking statements
and/or the company's periodic filings with the Securities and Exchange Commission.
SOURCE: Meridian Holdings, Inc. |
