E-Plus Joins Growing List of More Than 15 Telecommunications Leaders Standardizing On Prime Response Integrated eMarketing Solution
--Leading German Wireless and ISP Provider to Increase Customer Profitability and Loyalty with Prime@Vantage.com(TM)--
CAMBRIDGE, Mass.--(BUSINESS WIRE)--May 22, 2000-- Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leading eMarketing visionary in the eCRM arena, today announced that E-Plus, one of the largest mobile and ISP providers in Germany, has selected the Prime@Vantage.com(TM) integrated eMarketing solution to increase customer profitability and loyalty. In the crowded and competitive telecommunications market, Prime@Vantage.com(TM) provides E-Plus with a competitive advantage through the ability to analyze, plan, execute and track personalized, one-to-one marketing campaigns via offline and online channels, such as telemarketing and direct mail.
``We chose Prime Response because of its clear vision for the modern mobile operator and its ability to support our marketing activities across multiple communication channels using a single tool,'' said Olaf Langhardt, Project Manager at E-Plus. ``After an extensive evaluation, we concluded that Prime@Vantage.com(TM) is the most functionally-rich solution available in the market today.''
``Dynamic, forward-looking companies such as E-Plus understand the need to communicate with customers and prospects through personalized communications in order to achieve market dominance and retain valuable customers,'' said Allen Swann, President of International Operations, Prime Response. ``We look forward to partnering with E-Plus and helping it maximize its full potential in the mobile marketplace.''
Prime Response is a clear market leader in providing the telecommunications marketplace with a complete, multi-faceted integrated eMarketing solution that optimizes customer life-time value and reduces churn. This is evident in its growing telecommunications client base which includes AirTouch, AIS, British Telecom (NYSE:BTY - news), Cantel AT&T (TSE: RCM.B - news; NYSE:RCN - news), Cox Communications (NYSE:COX - news), Eircom, E-Plus, KPN, MediaOne Group, Inc. (NYSE:UMG - news), Telstra (NYSE:TLS - news), Tele Danmark (NYSE: TLD - news) and Telenor Mobil.
About E-Plus
E-Plus is one of Germany's leading mobile communications suppliers. Founded in April 1993, the company has approximately four million customers. In 1999, E-Plus' customer acquisition rate was higher than the average rate in the German mobile communications market and the company continues to be the brand with the most dynamic growth rate among the leading German mobile communications suppliers. E-Plus' dynamic customer growth rate reflects E-Plus' reorientation toward high value mobile communications at attractive and fair prices.
About Prime Response
Prime Response is consistently recognized as a leading integrated eMarketing Automation visionary in the fast-growing Customer Relationship Management (CRM) industry. The Company's Prime@Vantage.com(TM) product--a pioneering e-Marketing solution within the eCRM space--is a Web-based, multi-channel marketing automation solution that integrates Internet channels, such as e-mail and Web, with traditional marketing channels, such as direct mail, call centers, direct sales systems, and mass market advertising. Prime@Vantage.com(TM) is an enterprise-class ``front office'' software suite for use by leading organizations to create relevant, highly targeted, measurable marketing campaigns that incrementally build more loyal and profitable customer relationships. Prime Response is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com or +1 617 876-8300.
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