May 18/00
5/18/00 -
End to end Solution For Content Protection And Royalty Management
RIGHTSMARKET COM INC ("RTS-V;RMKTF-L") - End-to-end Solution For Content
Protection And Royalty Management - Available August 2000
RightsMarket announced that RightsPublish, the technology that offers an end-to-end solution for
digital rights management, will be ready for general distribution by August 2000. RightsPublish
offers publishers and content owners the opportunity to substantially enhance current revenue
streams by adding a digital channel to existing avenues of distribution. "While the Internet has been
used to sell physical goods, its potential for the sale of digital goods has gone largely untapped,"
says Lindsay Moir, CEO and President of RightsMarket. "RightsPublish offers publishers the
opportunity to capture that market."
RightsPublish is a low-cost, 'plug and play' solution for the sale and management of digital content,
providing: *
a complete publishing website with full shopping and
acquisition facility *
chameleon support (RightsPublish is 'transparent' so that it
adapts seamlessly to the look and feel of the publisher's
website) *
an eCommerce engine which secures the financial transaction *
persistently enforceable rights (digital content remains
encrypted except during use by an authorized user)
Publishers retain complete control of their properties, and can determine precisely how their content
will be used. Once the terms and conditions of use have been set and the consumer is authenticated,
he or she can view the content through a secure viewer or player. RightsPublish will fully support
PDF and HTML via industry standard viewers/browsers such as Adobe Acrobat, Netscape
Navigator, and Microsoft Internet Explorer.
The benefits of RightsPublish go far beyond content protection and accurate royalty management.
RightsPublish expands the range of options that have traditionally governed consumer interactions
with printed and recorded material, thus enabling new, flexible retail models. Whereas physical
goods allow for only one type of sale, e-content can be sold in any number of ways, including: *
Partial consumption (e.g. try before you buy, view only,
view and print only, etc.) *
Pay per use *
Expiration *
Subscription
RightsPublish also enhances customer relationship management by providing complete data mining
at the individual consumer level through its metering technology. The auditing and demographic
information garnered through RightsPublish allows publishers to develop innovative and targeted
marketing strategies, anticipate consumer needs, and develop more effective product offerings. A
low-cost, quick-to-market solution, RightsPublish can be licensed and implemented by content
owners or hosted by RightsMarket as a service.
About RightsMarket RightsMarket Inc. is a publicly traded, high technology company
(CDNX-RTS) specializing in digital rights management. Its principal product is RightsPublish, one
of the first online solutions for protecting digital content on the Internet. RightsMarket dramatically
increases security, reduces distribution costs and speeds delivery time to the consumer. The
technology facilitates the commercial distribution of digital content by encrypting the property,
authenticating users, enforcing the terms and conditions of use, and creating a transaction log for
reporting and billing. The technology is 'persistent' in that the digital content must be unlocked each
time it is accessed by the user. RightsMarket is a trademark of RightsMarket.com Inc.
For more information about RightsMarket please visit our website at www.RightsMarket.com TEL:
(403) 571-1839 Rob Solinger, CFO email: rob@RightsMarket.com TEL: (403) 571-1194 Jim
Godsell, Vice-President email: Godsell@RightsMarket.com |
