Here is the story and its $40 million
SicolaMartin Helps Build The Strategic Foundation For The New Novell
Tue May 23 10:38:00 EDT 2000
AUSTIN, TX, May 23, 2000 (INTERNET WIRE via COMTEX) -- Austin, Texas-based
marketing and advertising agency SicolaMartin has a key role in the evolution of
Novell's marketing program. SicolaMartin is working directly with Novell's
marketing team to create the strategic marketing foundation for the company's
new one Net initiative. The one Net vision is described as a world in which all
types of networks, intranets, the Internet and extranets; corporate and public;
wired to wireless-work together as one Net. The goal is to simplify the
complexities of eBusiness and provide the power and flexibility organizations
need to succeed in the Net economy.
"SicolaMartin's success with Citrix was a major factor in selecting the agency
in January for our $40 million business," said Steve Adams, Novell senior vice
president of worldwide marketing. Adams should know, he came to Novell from
Citrix where SicolaMartin is also the agency of record. SicolaMartin has
provided branding, marketing and advertising expertise to aid Citrix in its
growth from a $30 million start-up to a $400 million company. Forbes ASAP
recently named Citrix as America's Most Dynamic Software Company.
"We are in the early stages of revamping our marketing organization to market in
the Net economy," continued Adams. "What's extremely impressive is how rapidly,
creatively and concisely our team has meshed with SicolaMartin to jointly
develop our new corporate and product messaging strategies. We now have a
message and a marketing strategy that clearly articulates our position as the
leading provider of Net services software that secures and powers all types of
networks. SicolaMartin brings strategic value of a top consulting firm to
complement the marketing resources at Novell in reshaping our technology
architecture and product development roadmap to reflect the new Net services
software strategy."
"It's an exciting opportunity for SicolaMartin to work with a billion dollar
industry leader such as Novell," said Pete Hayes, SicolaMartin vice president of
new business. "Our approach begins by learning about Novell from Novell. Then,
together we have created the marketing messages, developed a corporate
advertising campaign that launches May 31, enhanced the Novell website and
provided new collateral and sales materials. The timing is great. Novell's
products are exactly what organizations-from the enterprise to ISPs and
ASPs-need to transform themselves to lead in the Net economy."
SicolaMartin's client portfolio is a veritable map of the hot spots in the Net
economy: from Novell's Net infrastructure, to Compaq and StorageTek systems, to
Citrix' application delivery, to Data Return and FutureLink as leading ISPs and
ASPs, to business-to-business transaction portals such as MyPlant.com and
IndigoPool.com.
"There is no question that SicolaMartin's experience at the epicenter of the Net
economy gives them an edge that we can leverage," concluded Adams.
About SicolaMartin
Austin, Texas-based SicolaMartin (www.sicolamartin.com) has emerged as one of
the top high-tech marketing and advertising firms in the United States by
leveraging its foundation in consumer branding with its technology literacy and
marketing savvy. Focused on developing brands for high-tech and Net economy
companies, SicolaMartin uses a rich combination of marketing, design,
advertising and interactive services. SicolaMartin clients include Novell,
Novell digitalme, Citrix, Compaq, FutureLink, 3M, Data Return, IndigoPool.com,
MyPlant.com and StorageTek. |
