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Non-Tech : LION is the new name for Plenum LINC the symbol
LION 6.430+2.4%Oct 31 9:30 AM EDT

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To: flopwedge who wrote ()5/23/2000 7:33:00 PM
From: sanjay sanghani   of 36
 
Tuesday May 23, 7:31 am Eastern Time

Company Press Release

SOURCE: LION Inc.

LION Launches LoanSolve.com

New Site Provides Consumers With Instant Approval for Home Equity Loans And Subprime
Mortgages

SEATTLE, May 23 /PRNewswire/ -- Lioninc.com, a wholly owned subsidiary of LION Inc. (OTC Bulletin Board: LINC - news), today unveiled LoanSolve.com
(www.loansolve.com). The new Web site enables consumers to obtain instant approvals for home equity loans and subprime mortgages. LoanSolve.com enhances the
company's existing Web-based consumer mortgage products and services that bring together all parties in order to facilitate home loans in a fast and efficient manner.

Associates Home Equity Services, a wholly owned subsidiary of Associates First Capital Corporation (NYSE: AFS - news), will serve as the premier underwriter of
home equity loans and subprime mortgages and provide quick decisioning through a simple online application.

``This partnership is consistent with our e-commerce strategy to embed The Associates in Web channels currently offering financial products to consumers,'' said Mike
Meyer, senior vice president of Internet Marketing for Associates Home Equity Operations. ``Adding value through a quick response tool builds efficiencies and boosts
originations, which is beneficial for everyone.''

The Associates online application is supplemented with payment calculators and information containing the latest financial and real estate news, some of which is
supplied by Mortgage101.com. The site also enables consumers to immediately obtain credit card approvals and credit reports through partnerships with NextCard©,
Visa© and Credit411.com.

``LoanSolve.com provides the perfect mix of credit services for consumers,'' said Chuck Aikens, senior vice president of sales and marketing for Lioninc.com. ``This is a
great site for consumers with credit challenges, home improvement needs, debt consolidation issues or who otherwise want to be able to instantly transact a wide variety
of credit services over the Internet.''

About Lioninc.com

Lioninc.com is a pioneer provider of online business-to-business products and services since 1995. It has emerged as the premier provider of cutting-edge Internet
products for the over $1 trillion mortgage industry. Lioninc.com brings together borrowers, real estate companies, mortgage brokers, mortgage lenders and financial
institutions in order to facilitate home loans in an easy, efficient and quick manner.

LIONChoice.com, a division of Lioninc.com, hosts two consumer portals, America Mortgage Online (www.amo-mortgage.com) and Mortgage 101
(www.mortgage101.com), and designs web sites for mortgage companies using Mortgage 101 technology. LIONChoice.com is located at 2828 Speer Blvd., #210,
Denver, CO 80211. Telephone: 800-786-8083. Fax: 303-455-4100. Lioninc.com's headquarters are located at 2201 Lind Avenue, Renton, WA 98055. Telephone:
800-546-6463. Fax: 425-902-4141.

About Associates First Capital Corporation

Associates First Capital Corporation, established in 1918, is a leading diversified finance company providing consumer and commercial finance, leasing, insurance and
related services worldwide. The Associates, headquartered in Dallas, has operations in the United States and 14 international markets. The Associates is a Fortune 150
company and is listed among the magazine's Most Admired Companies. For more information, visit The Associates Web site at www.theassociates.com.

Actual results will vary because of factors such as: mortgage market trends, interest rate changes, housing/consumer trends effecting home purchases, internet
competition, risks of system interruption, management of potential growth, risks of new business areas, new internet technology, joint-marketing and sales agreements,
strategic alliances and other issues discussed in the company's Form 10-KSB and 10-QSB reports which are on file with the Securities and Exchange Commission.

SOURCE: LION Inc.
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