Oxford Bank and Trust Selects SEDONA Corporation to Provide Comprehensive CRM Solution; Allows Bank to Achieve High-Touch, High-Tech Goals
LIMERICK, Pa.--(BUSINESS WIRE)--May 24, 2000--SEDONA(R) Corporation (NASDAQ: SDNA) (www.sedonacorp.com) today announced that Oxford Bank & Trust, headquartered in Addison, Ill., has selected SEDONA to provide its advanced Customer Relationship Management (CRM) software solution to help the bank meet its growth and expansion goals.
"Oxford Bank has developed a tradition of excellence through innovation in technology and customer service, and the SEDONA CIMS solution has taken us to the next level," said Ginger Gagen, Oxford Bank's Vice President of Marketing and Retail Banking. "CIMS provides some phenomenal information capabilities, proving itself invaluable in our marketing campaigns and customer service operations. It gives us the tools to best allocate our resources to attract new customers, as well as serve the customers we already have. It allows us to really know our customers and pinpoint our best prospects."
Oxford Bank has embarked upon an ambitious plan to attract new customers to its "high-tech, high-touch" banking centers in the upscale Chicago suburb of Naperville, which offer such advancements as computer access to online financial information and Oxford's "cyberwall" visual information displays, as well as on-site childcare and a coffee bar. The SEDONA CIMS system has figured prominently in Oxford's strategies to get customers into the bank where they can be well served in an informational, fun and productive environment.
"Oxford Bank and Trust is a perfect example of how the CIMS customer relationship management solution can help fuel business development in small- to mid-sized financial services firms," said Alyssa Dver, Vice President Of Marketing at SEDONA. "It is very exciting to work with a progressive bank such as Oxford where they are really on the forefront of one-to-one personalized marketing. CIMS allows them to intimately know their customers and prospects and develop precisely targeted promotions and products. As a fellow marketer, it is refreshing to see a bank like Oxford doing such innovative work."
CRM Advantages...
Customer relationship management is a revolution in marketing and customer service technology, allowing information-intensive businesses to tap into the latent power of customer data as never before. Using the unique capabilities of CRM software to view, sort, group and analyze customer information using technologies such as visual profiling and profitability management, marketers are able to research, target and personalize their customer communications with unprecedented accuracy and efficiency.
About Oxford Bank and Trust...
Oxford Bank and Trust is a community-based bank serving the Chicago suburbs of Addison and Naperville, Illinois. In business since 1902, Oxford Bank and Trust features a progressive approach to banking, with state-of-the-art information technology integrated with a highly user-friendly customer service ethic. For more information, visit www.oxfordbankonline.com.
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