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Technology Stocks : Walt Disney
DIS 103.81+0.5%12:51 PM EST

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To: Jim Oravetz who wrote (1984)5/26/2000 9:16:00 AM
From: Zoltan!   of 2222
 
Disney's ABC won the ratings "triple crown" for the first time in 21 years:
dailynews.yahoo.com

ABC won total audience and key demographic 18-49 over GE's NBC.

WSJ reports that Disney will lead all networks in up-front commercial sales:

...ABC is expected to be the leader among the six TV networks, with some industry executives anticipating that the Walt Disney unit will take in a record $2.4 billion. That is a huge jump from last year, when it sold between $1.7 billion and $1.9 billion in inventory.

Although ABC finished first this season in ratings for both total viewers and the key 18-to-49 age demographic (thanks mostly to "Who Wants to be a Millionaire"), many thought the network would still finish behind General Electric's NBC in ad sales for the new season, because of NBC's powerful Thursday lineup. Thursday is a big night for commercials from movie studios and auto makers, advertisers that like to flood the airwaves heading into the weekend...

interactive.wsj.com
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