From the theearlyedition.com :
We hope to hear more about cutting edge technology product development
from DSNY. We feel DSNY has a great product and will attract industry
attention.
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TheEarlyEdition.
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Destiny Media Technologies Inc. Releases Streaming Video on Demand Tool
For Email and Web Applications
VANCOUVER, British Columbia--(BUSINESS WIRE)--May 26, 2000-- Destiny Media
Technologies, Inc. (OTCBB:DSNY) today announced the launch of a prototype
implementation of a new java-based streaming video product, Video
Clipstream(TM) (http://www.videoclipstream.com ).
Video Clipstream(TM) allows web page designers to embed streaming video
directly into a web page or HTML compliant email. The product works at a
variety of bandwidths, from basic modem speeds to high-speed broadband,
allowing the entire range of Internet users to receive a quality video
experience. The simplicity of adding streaming video on demand to a web
site with Video Clipstream(TM) also makes it much more cost-effective for
web developers to maintain and support.
The Video Clipstream(TM) product is based on Destiny's proprietary
compression technology, which is used in the company's other streaming
products.
According to Steve Vestergaard, CEO of Destiny, Video Clipstream(TM) will
assist in the convergence of various types of media on the Internet.
"Video Clipstream will allow true video on demand. This will allow
Internet users an experience much closer to traditional television."
Although companies like Microsoft (Nasdaq:MSFT), Apple (Nasdaq:AAPL) and
Real Networks (Nasdaq:RNWK) have video streaming products, they typically
require the user to download and configure third party software plug-ins.
Not only is this difficult for many consumers, but the plug-in obscures
the web page content when it pops up. Another advantage with Video
Clipstream(TM) is that since it uses standard HTTP protocols and does not
rely on a proprietary server, content can stream through web friendly
firewalls.
Because the technology is java based, Destiny's Video Clipstream(TM)
solution gives media content owners access to a much larger audience than
all current media player users combined. According to Media Metrix, only
31% of consumers have the Real Networks player, 19.5% have the Microsoft
Media Player and 9.3% have a Quicktime player. In contrast 95% of Internet
consumers use a java compliant browser, allowing them to run Video
Clipstream(TM) content right now.
An example of how Video Clipstream(TM) can be utilized is in the
development of multimedia emails, which are becoming a vital part of the
e-marketing mix for the business market. Video Clipstream(TM) allows for
the creation of streaming video emails that can be downloaded in a few
seconds, but can stream many hours of video. A video-enabled email is a
much more effective way of gaining and retaining the consumers attention,
according to Vestergaard.
Multimedia emails are a popular way for businesses to communicate with
their customers. Video Clipstream(TM) allows for the creation of streaming
video emails. A video enabled email is a much more effective way of
gaining and retaining the consumers attention. Video Clipstream(TM)
enabled emails download in a few seconds, but can stream many hours of
video.
"Many companies are also exploring the potential of rich media banner
ads," explains Vestergaard. "Video Clipstream(TM) will allow television
quality web commercials that will eventually make today's banner ads
obsolete."
According to a study released by research firm DFC Intelligence, broadband
video is forecast to grow at close to double-digit rates over the 2000 -
2002 time frame. By 2002, it is forecast that a total of 240 million
streams will be served to broadband users.
Destiny Media Technologies, Inc. (http://www.destiny-software.com) has
developed a suite of enabling tools, which facilitate the distribution of
digital media through the Internet in either a streaming or downloadable
form.
The RadioDestiny Broadcaster(TM) (http://www.radiodestiny.com) allows a
user to broadcast live or scripted audio from a computer to anyone on the
Internet. Clipstream (TM)(http://www.clipstream.com) enables web pages to
stream audio without the use of a player.
The MPE (TM) (http://www.destinympe.com) system provides e-commerce and
digital rights management directly from within a multimedia file. MPE (TM)
delivers MP3 files in a secure wrapper, and is compatible with existing
MP3 infrastructure and devices.
"Safe Harbor" statement under the Private Securities Litigation Reform Act
of 1995: This release contains forward looking statements that are subject
to risks and uncertainties, including, but not limited to, the impact of
competitive products and pricing, product demand and market acceptance,
new product development, reliance on key strategic alliances, availability
of raw materials, the regulatory environment, fluctuations in operating
results and other risks detailed from time to time in the Company's
filings with the Securities and Exchange Commission.
CONTACT:
Destiny Software Productions Inc.
Paul Andreola, 604/609-7736 ext. 25
Toll Free, 1-800-8-DESTINY
Fax, 604-609-0611
investor@dice.net
destiny-software.com
--------------------------------------------
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