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Technology Stocks : AUTOHOME, Inc
ATHM 23.58+0.4%3:30 PM EST
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To: gpowell who wrote (22779)5/31/2000 9:16:00 PM
From: GraceZ  Read Replies (1) of 29970
 
AOL has a problem with churn

I finally quit AOL. I've been a member continuously since 1993. I realized the last time I gave a reason for keeping the service that it was a stupid reason (I need to send files to AOL members and it's easier to do on their service). To make a short story shorter I called to cancel expecting them to try to talk me out of it, instead the service rep simply asked me why I wanted to cancel. When I told her I used a cable modem and that I almost never signed on to AOL anymore, she said, "Oh, I hear those cable modems are really great, aren't they, do you like it?" Then she asked if it was Road Runner that I had for cable modem service.

I suppose that if I'd said yes it would be at this point she'd have tried to sell me on keeping the service. I believe that the merger with Time Warner with it's RR service is their strategy for reducing churn.
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