ADGI Continues to Expand Product Offering 
  Capital Fulfillment Group to offer SkyWorld Interactive content and e-customer intelligence solutions to compliment CapitalDIRECT(TM).     
  HICKORY, N.C., June 1 /PRNewswire/ -- American Diversified Group, Inc. (OTC Bulletin Board: ADGI) announced today that its investor relations and direct marketing fulfillment subsidiary, Capital Fulfillment Group ("CFG") , has entered into a strategic global reseller agreement with SkyWorld Interactive., a leading provider of customer intelligence to Internet-enabled and Fortune 2000 enterprises. 
  Under the agreement, Capital Fulfillment Group will resell SkyWorld's online content and advertising management solution, SkyWriter(TM), to provide expanded offerings to its CapitalDIRECT(TM) clients.     
  "The combined marketing solutions enable online businesses to implement targeted audience content, manage banner activity and produce community content easily from their desktop.  We see an immediate opportunity to implement this technology into our Investor Relations initiative," stated Ric  McConkey, Managing Partner at CFG.   
    "We selected SkyWorld Interactive because they are a leader in customized content solutions," said Kevin Cody, President and General Partner of Capital Fulfillment Group.  "Through our relationship with SkyWorld Interactive, Capital Fulfillment Group has enhanced its ability to provide the leading Web publishing tools to our e-business accounts."     
  These combined technologies provide Web publishers and merchants whose advertising and marketing programs are managed by Capital Fulfillment with the e-customer intelligence to improve the effectiveness of their campaigns and online revenues.  Customers are now able to anonymously track results from advertisements to actual sales, repeat visits and purchases to give an end-to- end perspective on ad effectiveness. 
   By selling the products in-tandem, SkyWorld Interactive and Capital Fulfillment Group empower e-businesses with the ability to determine which ads, content and products are most effective, as well as which customers and demographic segments are the most valuable.     
  "Working with Capital Fulfillment Group to resell our products to their customers and prospects is an important new channel for SkyWorld Interactive," said Andrew Celentano, President of SkyWorld Interactive.  "Capital Fulfillment Group's Management Team is well known in the Mutual Fund Industry and this partnership will dramatically expand the reach of both organizations and enable us to provide more comprehensive solutions to the market."  
     About SkyWorld Interactive     SkyWorld Interactive  (www.skyworld.com) is a full service Web development company dedicated to producing successful Internet solutions that support your business directives.  They offer the entire spectrum of services including strategic analysis, web design, database integration, e-commerce, website management and online marketing.  They specialize in site update tools that keep your site current and help generate real return on your investment.    
   About Capital Fulfillment Group     Capital Fulfillment is a marketing services provider that specializes in the development, implementation and support of Internet based "business to business" solutions.  Capital Fulfillment's Management Team has extensive experience in the development and implementation of Internet based business to business solutions, with a concentration in the high technology and financial services industries. 
   This experience, together with the Internet's rapid evolution, presents a significant opportunity for Capital Fulfillment to capitalize on their skills and services in a "wide open" market place.  The Company's programs and services include deliverable Internet based Investor Relations and Marketing Programs, Direct Marketing Fulfillment, Web development and design services.    
   About ADGI     ADGI is fast growing group of business-to-business and business-to- consumer companies both using and developing cutting edge technologies in their telecommunication and technology businesses.  The companies that comprise the ADGI network are majority-owned and part of its operating group. ADGI will continue to make strategic investments in synergistic and complementary companies to create the powerful leverage opportunities that make ADGI unique.     
  ADGI is a fully reporting public company with all filings current with the Securities and Exchange Commission.     American Diversified Group, Inc. Executive Offices:     110 N. Center St.,     S
  uite 202, Hickory, NC 28601     Contact: Jerrold R. Hinton, Ph.D., President/CEO     Investor Relations: 781.740.1649     
  ADGI has agreed to acquire Capital Fulfillment Group, a direct marketing and investor relations group.  Capital Fulfillment Group will assist ADGI in the development and distribution of press releases and public communication to the general public.  Any future consideration of the issuance of restricted shares to Capital Fulfillment will be based upon the revenues of Capital Fulfillment.     Certain statements in this release constitute forward-looking statements or statements which may be deemed or construed to be forward-looking statements within the meaning of the Private Placement Act of 1995. The words "forecast", "project", "intend", "expect", "should", "would", and similar expressions and all statements, which are not historical facts, are intended to identify forward-looking statements. These forward-looking statements involve and are subject to known and unknown risks, uncertainties and other factors which could cause the Company's actual results, performance (finance or operating) or achievements to differ from future results, performance (financing and operating) or achievements expressed or implied by such forward-looking statements. The above are more fully discussed in the Company's SEC filings.     Media Contact:     Ric McConkey     100 Research Road     Hingham MA  02043     p.781.741.2727     f. 781.741.6010  SOURCE  ADGI     -0-                             06/01/2000      /CONTACT:  Ric McConkey of Capital Fulfillment Group, 781-741-2727/  -- NETH022 -- 2412 06/01/2000 10:29 EDT prnewswire.com  Copyright PR Newswire 1998. All rights reserved |