Razorfish shares rise on tech rally, IBM deal
================================================================ (updates with additional analyst comment, stock price) NEW YORK, June 2 (Reuters) - Razorfish (NASDAQ:RAZF) shares rose on Friday on a rally in technology stocks and news International Business Machines Corp. (NYSE:IBM) had struck a deal with Internet consulting firms, including Razorfish, to provide technology for firms building wireless Internet services. Razorfish shares were up 4-9/16 at 20-1/2 near midday on the Nasdaq stock market. The Nasdaq Composite Index (INDEX:$COMPX) was up 5.5 percent, or 197 points, at 3779.41. Under the IBM deal, eight Internet consulting firms will work with the world's largest computer maker and use IBM software to help businesses create content and services for wireless devices such as mobile telephones, a field seen as one of the next hot trends in the Internet-related market. "I definitely think it's very important because IBM can take them into new markets," said David Mahoney, an analyst at Wit Soundview. "Razorfish definitely has the lead on its other competitors in wireless. They have a lead in capabilities and skill set because of their (relationship) with (the Swedish Web portal) Spray. Scandinavia is ahead of the U.S. so they can import the technology from Spray and the experience and apply it to the U.S. once the market kicks off." Razorfish's European presence -- about 40 percent of its overall sales comes from the region -- is also significant because growth in the Internet consulting services in the next three to four years will come out of Europe, said SG Cowen analyst Moshe Katri. Other analysts also said Razorfish's stock looks attractive at current levels and the overall rally in technology issues was helping it move off its lows. "Razorfish originally started as a creative shop that focused on Web design and branding," Katri said. "What it's done is buy ICube, which gives it a lot of what it needs in terms of back-end integration skills, which is very important considering where we are in the spending cycle on Internet. "Most Internet projects include big end infrastructure," Katri said, adding that Razorfish was one of the players involved in Internet consulting that offered a lot of value.
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