MAAX Set to Launch Looney Tunes(TM)Bathroom Product
JUNE 5, 2000
SAINTE-MARIE BEAUCE, QUEBEC--MAAX Inc., a leading North American
manufacturer of bathroom, spa and kitchen products, announces the
signature of an agreement with Warner Bros. for the design and
manufacture of bathroom products under licence.
The agreement will allow MAAX(R) to launch onto the market an
array of bathroom products featuring those adorable Looney
Tunes(TM) characters everyone knows and loves. Available in July
2000, the first products in the Looney Tunes(TM) Collection will
be shower doors, bathtub surrounds and shower kits.
For the first time ever, Bugs, Tweety and friends will appear
embossed and imprinted on bathroom products. Warner Bros. has
entrusted MAAX(R) to offer Looney Tunes(TM) bathroom products
throughout the North American market. "For MAAX, this is a first
experience in manufacturing under licence, and we feel this type
of product integrates perfectly with current bathroom trends.
Today, increasingly the bathroom is becoming a place to both
reinvigorate and relax. In addition, it's a place where families
can have fun and where a personal touch is important," explained
Marie-France Poulin, MAAX executive vice-president, at the
official announcement. "Soon, you'll be able to take a shower
with Taz and Daffy Duck! We can't wait to offer the Looney Tunes
Collection to all kids - big and small," added Ms. Poulin
enthusiastically. The products will be distributed mainly through
the home renovation centre network and are expected to generate
very good sales.
MAAX Inc. is among the leading North American manufacturers of
bathroom products, spas and kitchen cabinets. The Company's
shares trade on the floor of the Toronto Stock Exchange under the
ticker symbol MXA. |
