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Actually, papers like the New York Times and the Washington Post have long been aimed at an elite and affluent audience, which is why advertisers pay. The true mass circulation papers in New York, the Post and the News, are conservative. However, they are not as influential as the Times. In Washington, the old Star was conservative. It is true that it folded a long while back, but that was mainly due to the fact that most people read sports and features more than news, and the Post had beaten them on sports coverage and the acquisition of comics. The networks take their news agenda from the Washington Post and the New York Times, which are, despite bias, the best papers in the country, with the most money devoted to bureaus. The main network news bureaus are in Washington and New York, and those papers are what college educated professionals usually read. BTW, the Rothman- Lichter study found that the bias was not spread throughout the news industry, but concentrated in the major outlets: the elite papers, the networks, and the newsmagazines. Many "local" papers are moderate to conservative......... |